Will your business stand out?
You’ve got a message to share — and an audience of people to reach. You know they’re out there and you know they need what you have to offer.
But right now, you feel like a small fish in a big ocean. Just one of the many options available. Invisible.
Those competitors of yours look so polished and professional. How can you get the attention you need so people hear and act on your message?
You may have been swimming in the competitive ocean for a while. You’re sure you lose business because your marketing doesn’t look or sound cohesive. Instead, your business looks (and — let’s face it — you feel) like an amateur.
You may even be wondering if your business will make it.
Your business may be small, but your brand can be BIG.
I believe that you deserve to feel proud of how your business shows up in the world. You deserve to profit from an unforgettable brand. And your message deserves to have the best possible chance to get heard and acted on.
Big Brand System is designed to help you build a message — and a delivery system — that creates an unforgettable brand.
I’m Pamela Wilson. On this site, you’ll benefit from my 30 years of professional experience as a marketer, designer, and writer. Here’s how my 3 Step Brand Plan works:
1. DISCOVER your brand personality
Answer a quick quiz to discover where your brand falls on my exclusive “Brand Personality Continuum.” This essential step uncovers the visual and verbal brand elements that will work best for your message and your audience.
2. BUILD your unforgettable brand
Your unforgettable brand consists of verbal elements (your written messages) and visual elements (your colors, fonts, and image style). When you weave together high-impact verbal and visual elements and apply them consistently, your brand will be cohesive, memorable, and profitable.
3. PROFIT from your brand
A profitable brand is an organic, living thing. Once you’ve built your brand, you’ll profit from it as you communicate using today’s most-effective tactics like content marketing, social media posts and ads, webinars, online products, and old-fashioned networking.
They’ll work together to help you attract the right customers and become their first-choice solution.
You’ll get help with it all here, along with a healthy dose of productivity tips, entrepreneurial encouragement, and resources you can put to use as you build your BIG brand.