If you want to sell someone something, you first have to earn their trust.
And that is not an easy thing to accomplish, especially if you’re trying to earn trust online. Online trust can’t rely on the social cues we use when talking face-to-face with a salesperson.
Online buyers can’t ask themselves things like:
- Does this person make eye contact with me?
- Do they seem confident and competent, or shy and bumbling?
- Are they friendly and open, or do I get the feeling they’re holding something back?
Fortunately, Sean D’Souza has figured out how to communicate your offer online in a way that builds trust. And that’s with no face-to-face interaction, no voice inflection, or any other cues. Just words.
Join Sean this week for a free webinar
Sean is presenting the webinar version of his The Brain Audit ebook this week to the Big Brand System audience. I’d be delighted to have you join us.
The webinar will be held Thursday, July 24 at 3 pm eastern (find your local time). If you can’t make it live, no worries: you’ll get a recording later that day.
Sean doesn’t do many webinars, so this week’s presentation is a rare occurrence. I hope to see you there!
Questions for Sean?
If you have questions for Sean, feel free to post them below in the Comments section.