What’s Your Biggest Website Frustration Right Now?

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Tell me your website challenges

When your small business has a solid, professional website, it feels like everything is right in the world.

You have a place to invite your prospects, and a way to build interest in all the products and services your business offers.

The bonus? Your website is available 24 hours a day, 7 days a week. It’s your always-on sales force, ready to move your visitors from prospects to customers.

What’s that you say? Your site isn’t living up to those lofty standards?

Here’s a secret: mine isn’t either. Every time I visit these pages I see things I want to change.

That’s the beauty of websites. They can always be tweaked and improved.

I’ll be working behind the scenes to make mine better in the months ahead. Because a website is never “perfect,” and it’s never really “done.”

Share your website challenges here

Today, I want to hear from you. What element of your website are you working on right now? What do you want to improve? Let me know in the comment section.

And remember, we have a free Brown Bag Webinar today about websites called Structure Your Site for Success. If you haven’t seen it yet, get the replay link by signing up here.

Are Your Website Visitors Lost? Send Your Navigation Menu
to the Rescue

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Website navigation menu tips

When your site visitors hit your home page for the first time, it takes a second or two for them to orient themselves.

It’s a little like walking out of a dark room on a bright summer day. Their eyes have to acclimate to what they see and take in the structures around them before they can move forward.

It turns out these first few seconds on your site are crucial. If your visitors can’t find what they’re looking for easily, they just click away and go to the next site on the long list the search engine gave them.

What can you do to keep them on your website? How can you make them feel welcome and comfortable from the moment they arrive? [Read more...]

You Can Market Your Business Yourself (and I’ll Help)

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Marketing puzzle

You’ve got a great business idea. You’ve poured all your sweat and hustle into it. But it’s still not quite “there.”

You want to play in the big leagues. But your brand doesn’t look like it belongs. It’s amateurish. It’s small-time. It’s embarrassing.

Your business isn’t growing. You’re not sure how to get the steady stream of prospects (and customers) you need for your business to survive.

You’re overwhelmed with the information that’s available. There’s too much to process, and you don’t know where to start.

You know you’re capable of marketing your business yourself

If only someone would just spell out how to do it, step by step. [Read more...]

Have You Created Your Best Brand Yet?

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Are you building your best brand?

  • Do your prospects really know what you offer?
  • Do they understand how your business is unique?
  • If you asked them to describe your business in one sentence, could they do it?

If you answered “no” to any of the previous questions, it might be time to finally build the BIG brand your business deserves.

But what exactly is a BIG Brand? Here you are reading a website called “Big Brand System.” What does that mean? [Read more...]

How to Get Powerful Testimonials that Convince Even the Most Skeptical Prospects

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Get powerful testimonialsThere’s nothing like a testimonial from a real-life customer to convince your skeptical prospects to do business with you for the first time.

Testimonials show prospects how real people have used your product or service to get real results.

Testimonials break down your prospect’s defenses because they’re easy to believe, especially compared to regular marketing copy. After all, they’re hearing from a genuine customer, not someone who’s paid to promote your business.

But how can you go about getting good testimonials? How should you ask for them? And what format should you use for your testimonials? This post will answer these questions one by one, and I’ll use testimonials I’ve gathered as examples. [Read more...]

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