The Power of a Well-Placed No

The Power of a Well-Placed No

If you’re in the early days of your business, you can skip this post. It’s not for you.

Because in the early days of your business, it’s important — for survival’s sake — to say “yes” more often than “no.”

But give it a year or two, and you’ll discover that saying “no” — carefully and strategically — can be the best move you can make for your business. [Read more…]

The Unglamorous Secret of Success

Success secretsThis past year has been an interesting one for my career.

Let’s back up a little …

Actually, I never really thought I had a career. What I had was a business. I still have a business.

Over the years, I measured my success by whether my profits went up or down; whether I was getting regular referrals; and — in recent years — whether my audience was growing.

And all of the above have grown steadily over the years, I’m happy to say.

[Read more…]

High-end Fonts for Free: How to Go Upscale with Your Typography

High-end Fonts for Free: How to Go Upscale with Your Typography

Why would you want to spend time looking for the perfect font?

Your fonts add meaning to your words. Look at the examples below. [Read more…]

What “Authentic” Audience Building Means [Audio]

Authentic marketingYou’ve heard it many times: the best way to market your business is to “develop an authentic relationship with your prospects and customers.”

But what does authentic marketing look like now? And what’s the difference between doing this for a brick-and-mortar business vs. an online business?

nancy-vanreece-200pxThese are the questions my new Nashville friend Nancy VanReece and I pondered a few weeks ago with Clark Buckner of TechnologyAdvice.

We met at Chago’s Cantina in Nashville, and over the sounds of a busy Mexican restaurant, we hashed out how to build an authentic relationship using the latest tools.

Listen in, and read below for more resources. [Read more…]