I Get By With a Lot of Help from My Friends


Just about 18 months ago, the amazing team at Rainmaker Digital (formerly Copyblogger Media) invited me to join them.

My first thought? “What’s going to happen to Big Brand System?” And until I had a good answer for that question, I wasn’t ready to consider going to work for someone else.

Fortunately, after spending some time thinking, planning, and (especially) talking to friends, I was able to come up with a plan. For more on what I’ve done, read The Future of Big Brand System, plus a 4 Letter Word You Should Know.

And it’s because of those friends and colleagues that this website has continued to chug along, faithfully delivering a new piece of content every single week. We either publish a post, or send our the Weekend Digest newsletter (which was recently featured in this post on Copyblogger) without fail.

With Thanksgiving in the US coming up next week, I’ve been thinking a lot about the people who’ve made it possible to keep this blog going strong over the past 18 months.

And in today’s post, I want to tell you a bit more about each of them. I hope you’ll take the opportunity to send them your thanks in the comments of this post. Without them, this site wouldn’t be here! [Read more…]

Let’s Talk: What’s Your Biggest Business Challenge Right Now?

These past few weeks, I’ve been speaking personally with Big Brand System readers.

It’s the latest incarnation of my Big Brand System Focus Group. The last time I ran a focus group was back in late 2012, and a lot has changed since then.

But one thing hasn’t changed at all. It turns out that back in 2012, and today in 2015 I had the same reaction after speaking personally with many of you: [Read more…]

Lessons Learned from the Land Down Under

A few weeks ago, I flew to Australia on the invitation of Darren Rowse and the Problogger team. I spoke at Darren’s 2015 Problogger Training Event, which took place at the beautiful RACV Royal Pines resort on Australia’s Gold Coast.

This post is an excuse to share my photos — and my experiences — with you.

I want to share a few lessons I picked up: I think you’ll find them as valuable as I did. There’s a mix of business and life lessons — some profound, and some very simple.

Enjoy. [Read more…]