How to Spring Clean Your Marketing

How to Spring Clean Your Marketing

Don’t you love spring?

After a long winter, everything is fresh and new. Sunshine floods into all your dark corners, and makes you realize …

“Uh-oh. I need to do some clean up!”

The same thing happens with your marketing. At some point, you look at your marketing materials and realize there are a few items that are a little off kilter and messy. They’re not as consistent as you’d like. Or they’re promoting things that no longer reflect the direction of your business.

Time to update your marketing and get it working again! [Read more...]

Why a Shoddy Ebook is Bad for Your Brand

Why a Shoddy Ebook is Bad for Your Brand

Remember web video a few years back?

In the early years of online video, we were perfectly content to spend five minutes of our lives watching a video that was filmed with a laptop camera — while that laptop was on a lap. We forgave the jiggly end result, the hard-to-understand audio, and the slow pacing.

After all, we were watching video! On our computers! So cool!

Now, though, we’re not as patient with sub-par video. Because of the high video standards of people like Marie Forleo and Michael Hyatt, our collective standard for web video has risen.

The same thing has happened to ebooks

In the early days of PDF ebooks, you could simply save your text document as a PDF, and call it an ebook.

Your ebook could look like a well-formatted book report.

But PDFs can’t look like text documents anymore. Thanks to the efforts of people like Joel Friedlander, The Book Designer, and — truth be told — me, the standards for ebook design are rising, too. [Read more...]

Your Ebook Is Calling: 8 Reasons to Get Fired Up About Getting It Done

Your ebook is calling! Do you hear that?

It’s your ebook calling. That ebook you have inside that wants to find its way out into the world.

You’ve thought about it. You may have jotted down some ideas for topics. You may have even started writing it.

But it’s not done. Yet.

Today’s post is designed to “light a fire” under you. I want you to get excited about all the possibilities that await you once you get your ebook done!

Read on, get inspired, then sign up for next week’s free Brown Bag Webinar at the bottom of the page for even more inspiration. [Read more...]