The Long, Winding, Sometimes Rocky Trail to Success, and Why It’s Worth the Trip

The Long, Winding, Sometimes Rocky Trail to Success, and Why It's Worth the Trip

 

Wouldn’t it be nice if business success was easy? If there was a formula for success, like all the self-help gurus would have us believe?

My answer to those questions is no. I think it’s good that business is challenging and difficult at times.

It’s only through fighting past the tough times — and puzzling through the challenges — that we learn. And once we’ve put the effort in, we appreciate the success we’re able to create more than if it was handed to us. [Read more…]

Your Marketing Gift Guide

Your Marketing Gift Guide

Pop quiz!

If you’re buying a gift for someone’s birthday, do you:

1. Go to the store and pick out the wrapping paper, the ribbon, and the gift tag?

Or, do you:

2. Think about the recipient, shop for something they’d like, and then wrap it?

It’s the second option, of course! You can’t wrap up the gift until you’ve thought about the recipient and found something they’ll love. You can’t wrap it until you’ve got the perfect gift in hand. [Read more…]

Should You Build a Personal Brand or a Business Brand?

Should You Build a Personal Brand or a Business Brand?One of the first decisions you’ll need to make when thinking about a brand for your business is whether you want to build a personal brand or a business brand.

A personal brand is built around you personally. It usually means you brand your business with your name. There are positives and negatives to this, and we’ll review them in this post.

A business brand is built around an identity you create for your business. It usually means you need to craft a name for your business that’s independent of your personal name. Again, there are pros and cons, and we’ll cover each below.

When creating a personal brand works well

It’s easier than ever to build a personal brand, especially with the tools we have available to us online. Between personal websites and social media accounts, it may be easier to create a personal brand than a business brand. But there are a few reasons you might want to avoid this, so read on. [Read more…]

Don’t Spin Your Wheels: 6 Simple Ways to Keep Your Marketing Plan on Track

Don’t Spin Your Wheels: 6 Simple Ways to Keep Your Marketing Plan on Track

When you’re running a very small business, one of the most important questions you can ask yourself is:

“Am I spending my time on the right things?”

Because if it’s just you, or you and a couple of employees, I’m betting that time is the resource you try to conserve more than any other.

After all, you can always make more money. But if you figure out how to make more time, please let me know! [Read more…]