Back in late 2009, I became antsy.
I’d helped people market their businesses, organizations, practices, and publications for over 20 years.
Between the variety of clients I was privileged to serve, the wide variety of marketing problems I’d solved, and my ongoing education (which was always a priority), I knew I had a lot to offer. I wanted to get my knowledge in front of a larger group of people than just the clients I served in person.
So I decided to write a book.
Except, while researching writing a book, I stumbled onto the idea of building an online presence and reaching an audience that way instead. This site you’re reading has been — up until this year — my “book.”
Now, I’m in the process of finally writing that book I dreamed about back in 2009.
If you want to follow along (and discover the answers to all the questions a newbie author has along the way), listen in to my podcast with Jeff Goins. Jeff is a bestselling author who’s coaching me through the process of getting my first book published on the Zero to Book podcast.
How to create effective content marketing easily — that’s the topic of my upcoming book. And you may wonder how content marketing — sharing useful information online — fits into the overall “Big Brand” picture.
Today’s post will show you how content marketing builds your brand — and where it fits with the rest of the Big Brand essentials we talk about here.