5 Reasons Your Brand Plan Isn’t Working

Brand planYou read this blog because you know how important it is to have a recognizable brand.

You want your business to have a brand that people remember and associate with positive emotions like trust, confidence, and helpfulness.

But something isn’t quite right. You started out with a plan, but it’s not working. And you can’t quite put your finger on what’s not right.

Never fear … today’s post will help. Chances are there’s one or two things that are off track. Once you’ve got them working again, your brand will be where you want it to be.

Read on to see if you can figure out where your brand isn’t working. [Read more…]

Sharing Plans and a Big End-of-Year Sale


It’s the end of another amazing year. Well, maybe yours wasn’t so amazing? If you’re anything like me, I’m betting it was a mix:

Amazing, breathtaking moments

and …

Frustrating, disheartening moments

That’s usually how it goes, isn’t it?

Thankfully, we have a fresh new year ahead of us. As we look at the unblemished blank slate that awaits us on January 1, there’s always reason to feel optimistic and hopeful.

In today’s post, I want to ask you what you have planned for the year ahead. And I have a special offer for you if you’re like me and try to load up on business expenses before the tax year runs out. [Read more…]

I Get By With a Lot of Help from My Friends


Just about 18 months ago, the amazing team at Rainmaker Digital (formerly Copyblogger Media) invited me to join them.

My first thought? “What’s going to happen to Big Brand System?” And until I had a good answer for that question, I wasn’t ready to consider going to work for someone else.

Fortunately, after spending some time thinking, planning, and (especially) talking to friends, I was able to come up with a plan. For more on what I’ve done, read The Future of Big Brand System, plus a 4 Letter Word You Should Know.

And it’s because of those friends and colleagues that this website has continued to chug along, faithfully delivering a new piece of content every single week. We either publish a post, or send our the Weekend Digest newsletter (which was recently featured in this post on Copyblogger) without fail.

With Thanksgiving in the US coming up next week, I’ve been thinking a lot about the people who’ve made it possible to keep this blog going strong over the past 18 months.

And in today’s post, I want to tell you a bit more about each of them. I hope you’ll take the opportunity to send them your thanks in the comments of this post. Without them, this site wouldn’t be here! [Read more…]

Let’s Talk: What’s Your Biggest Business Challenge Right Now?

These past few weeks, I’ve been speaking personally with Big Brand System readers.

It’s the latest incarnation of my Big Brand System Focus Group. The last time I ran a focus group was back in late 2012, and a lot has changed since then.

But one thing hasn’t changed at all. It turns out that back in 2012, and today in 2015 I had the same reaction after speaking personally with many of you: [Read more…]