This is the second — and final — part of my How to Hire a Graphic Designer series. Read the first part here.
We’re going to start with a tendency that takes over otherwise logical business people when hiring a designer.
Something inside them whispers, “I know a fast (and cheap) way to get great design. Don’t bother thinking through what you need. Don’t search for a designer to build an ongoing relationship with. Just run a competition!”
“Spec” Work and Competitions
For some reason, people seem to think it’s acceptable to ask a designer to work “on spec.”
You give them specifications for a project, and you ask them to provide a solution before you commit to paying them for their work.
Or, your business or organization advertises a competition and vets the entries. Or you run a design competition using one of the crowd-sourcing sites.
People think that graphic design is “fun,” and they don’t need to pay for the work. No other professional would agree to these conditions. [Read more...]