There are times I wonder if I’ve been climbing uphill, against the wind.
Back in 2010, I had the audacity to start this site and call it “Big Brand System.” My aim is to help small (not big) business owners — from online entrepreneurs to offline brick-and-mortar operations — build recognizable brands that help their businesses grow.
I did it because I know the importance of brand equity. I’ve seen it firsthand.
But teaching “big brand” ideas to small businesses meant I had to educate those business owners and convince them that they too deserved to reap all the benefits brand equity would bring them.
Tens of thousands of people are now convinced.
Do you have a “big brand” yet? Does your brand have real monetary value? And if not, what can you do about it? [Read more…]