You’re using images in your content marketing, right?
(Please say yes, please say yes!)
When you pair compelling images with well-written content, you “power up” your marketing messages.
You engage the whole brain of the person you want to reach, because images and words are processed in different areas of the brain.
How cool is that? Images get your prospects’ brains firing on all cylinders.
In today’s post, we’re going to cover sight lines. Sight lines are one of the essentials to keep in mind when choosing and using images.
Get this wrong, and your image could have the opposite effect to what you want. When your sight lines are wrong, the image you choose could actually weaken your message.
But get it right and your image and message will work together in perfect harmony:
(My family had a band that sang folk songs back in the 70s, and the song above was one of our specialties. We were a big hit at family parties.) 😉