How a Naturally Disorganized Person Like Me Keeps Her Sanity and Gets Things Done

How a Naturally Disorganized Person Like Me Keeps Her Sanity and Gets Things Done

I hear this all the time:

“How are you getting things done? I know you work for Copyblogger now. How are you keeping Big Brand System going at the same time?”

To which I reply, “Well, there’s Piper.”

Piper is my secret weapon. Piper is the content manager here at Big Brand System. She keeps the blog posts flowing by wrangling guest writers (and even me) into line when it’s time to get a post ready for publication.

And she keeps all Big Brand System email communication going by putting together those great-looking blog post emails and Weekend Digest newsletters thousands of you receive.

But it’s not all Piper. Because lots of business people have help. And just having extra help isn’t enough.

Because at the heart of it all has to be some kind of system for moving things from ideas to finished product. And when you’re running your own business, that system starts with you. [Read more…]

The Power of a Well-Placed No

The Power of a Well-Placed No

If you’re in the early days of your business, you can skip this post. It’s not for you.

Because in the early days of your business, it’s important — for survival’s sake — to say “yes” more often than “no.”

But give it a year or two, and you’ll discover that saying “no” — carefully and strategically — can be the best move you can make for your business. [Read more…]

Digging Deep to Unearth Marketing Gold

Unearth marketing gold
This classic Big Brand System post shares an important question we can all ask to get to the heart of our marketing message. It may seem too simple to be effective, but this exercise is powerful.

The magic question that gets at the heart of all marketing efforts is:

And that's important because?And that’s important because?

It’s a question that helps you to make your small business marketing more effective, because it starts with the obvious, and forces you to dig deeper.

When you’re done, you’ll know exactly how to target your message, because you’ll understand what really motivates your target market.

Let’s see what asking this question does in practice.

[Read more…]

The Unglamorous Secret of Success

Success secretsThis past year has been an interesting one for my career.

Let’s back up a little …

Actually, I never really thought I had a career. What I had was a business. I still have a business.

Over the years, I measured my success by whether my profits went up or down; whether I was getting regular referrals; and — in recent years — whether my audience was growing.

And all of the above have grown steadily over the years, I’m happy to say.

[Read more…]