4 Ways to Make Your Marketing Journey Easier & Faster

Make your marketing journey easier and faster
Marketing your business yourself isn’t easy.

And if you’re reading Big Brand System, chances are you have little or no marketing or design training, and you’re here so you can learn how to market your business effectively.

Over these past few months, I’ve been working on a series of guides that will provide the foundational knowledge you need to do this work. And I’m very happy to announce that they’re ready today.

I feel like a proud new mom showing off baby pictures! Here they are: [Read more...]

Is Your Business Stuck In Park?

Business stuck in park?

Here’s the thing:

You’re sitting in front of a powerful computer that can create stunning, effective marketing campaigns for your business.

But if you don’t know how to use it, it’s like having a Lamborghini parked in the garage, and not having a license to drive.

Lots of power just parked there, doing absolutely nothing.

You know you could zip along. But you aren’t sure how to get up to speed, or navigate the roadways with it.

All that unrealized potential. [Read more...]

What are WordPress, Frameworks, and Child Themes, and Why Should I Care?

What are WordPress, Frameworks, and Child Themes, and Why Should I Care?

(Scroll down to the bottom of this post to sign up for next week’s free webinar.)

“Here we go again,” Nick muttered.

Last month, Nick decided to offer detailing service at his auto body shop. He hired someone new, and cleared out a section of his garage where the service will happen.

Now he just needs to get the word out. And this is where everything grinds to halt.

You see, a few years ago, Nick hired a web developer to put together a site for him. It was an excruciating experience: it cost him thousands of dollars, took four months longer than it was supposed to, and ate up more of his time than he cares to admit.

But in the end, he had a website. And that was more than he’d had before.

That was three years ago. [Read more...]

What’s Baffling You About Your Brand?

What's Baffling About Your Brand?
Over the years I’ve spoken to many of you, and have heard about your struggles as you build a brand for your business.

Brand marketing or brand design: which one is more difficult?

As you know, I believe a successful brand happens when you combine strategic marketing and great design. Most of the struggles I see fall into one of these categories.

Marketing issues:

  • You struggle to find a good name or tagline for your business.
  • You aren’t sure how to talk about what you offer.
  • You don’t understand who your ideal customer is.
  • You can’t put your finger on what makes your business unique.

Design issues:

  • You can’t figure out which colors would work best for your business.
  • You have no idea how to choose fonts that communicate your brand.
  • You find it difficult to make your marketing materials look polished.
  • You work with a designer, but aren’t getting what you need from them. [Read more...]

Signs of Quality: 10 Ways to Instantly Boost Your Trust Factor

Signs of Quality: 10 Ways to Instantly Boost Your Trust Factor

Scroll down to the bottom of this extra-long post, and sign up to get my free Signs of Quality PDF. It includes this post content, plus an editable checklist you can use to check the quality of all your offerings.

Do you struggle to compete with more established businesses?

Maybe that’s why you read a blog called “Big Brand System.” You want your business to grow, and you know that building a solid brand presence will help.

In the end, though, your prospects will become customers because they trust your business. They’ll open their wallets because they perceive quality in your offerings.

But when you have a limited marketing budget, how can you communicate quality?

Quality isn’t expensive to deliver

The good news is that quality doesn’t have to cost a lot to deliver. Your ability to deliver quality has more to do with thinking through the buying process from the perspective of your prospect.

It’s about anticipating and meeting their needs, every step of the way. [Read more...]