How to Usher Your Frightened Prospects Along the Path to a Purchase

How to Usher Your Frightened Prospects Along the Path to a Purchase

If you want to sell someone something, you first have to earn their trust.

And that is not an easy thing to accomplish, especially if you’re trying to earn trust online. Online trust can’t rely on the social cues we use when talking face-to-face with a salesperson.

Online buyers can’t ask themselves things like:

  • Does this person make eye contact with me?
  • Do they seem confident and competent, or shy and bumbling?
  • Are they friendly and open, or do I get the feeling they’re holding something back?

Fortunately, Sean D’Souza has figured out how to communicate your offer online in a way that builds trust. And that’s with no face-to-face interaction, no voice inflection, or any other cues. Just words.

Join Sean this week for a free webinar

Sean is presenting the webinar version of his The Brain Audit ebook this week to the Big Brand System audience. I’d be delighted to have you join us.

The webinar will be held Thursday, July 24 at 3 pm eastern (find your local time). If you can’t make it live, no worries: you’ll get a recording later that day.

Sean doesn’t do many webinars, so this week’s presentation is a rare occurrence. I hope to see you there!

Join us for The Brain Audit webinar

Questions for Sean?

If you have questions for Sean, feel free to post them below in the Comments section.

The Future of Big Brand System, plus a 4 Letter Word You Should Know

The Future of Big Brand System, plus a 4 Letter Word You Should Know

This past Monday morning, Copyblogger Media announced a new team member. Me.

I appreciate all the warm wishes of congratulations I’ve received this week. And I also want to address those of you who asked about the future of Big Brand System.

In a nutshell, Big Brand System is not going away. Changing a little, yes. But — if anything — this will become an even more valuable place to find information about marketing your business. [Read more…]

The Simplest Way to Choose Your Brand Colors

How to Choose Your Brand Colors

Your brand colors have a powerful impact on how your customers perceive your business.

Adding color to your web-based marketing materials doesn’t cost anything. The only cost? The time it takes you to decide what color to add.

Maybe that’s why so many people go overboard with color. ;-) [Read more…]

How to Hire Your Dream Graphic Designer, and Avoid Becoming a Nightmare Client

How to Hire a Professional Graphic Designer

This is the second — and final — part of my How to Hire a Graphic Designer series. Read the first part here.

We’re going to start with a tendency that takes over otherwise logical business people when hiring a designer.

Something inside them whispers, “I know a fast (and cheap) way to get great design. Don’t bother thinking through what you need. Don’t search for a designer to build an ongoing relationship with. Just run a competition!”

“Spec” Work and Competitions

For some reason, people seem to think it’s acceptable to ask a designer to work “on spec.”

You give them specifications for a project, and you ask them to provide a solution before you commit to paying them for their work.

Or, your business or organization advertises a competition and vets the entries. Or you run a design competition using one of the crowd-sourcing sites.

People think that graphic design is “fun,” and they don’t need to pay for the work. No other professional would agree to these conditions. [Read more…]