How to create a brand for your small business using strategic marketing and great design. Your business may be small, but your brand can be BIG.
In a few weeks, I’ll be releasing brand-new “flavors” of one of my flagship products, eBook Evolution.
I’ve been hard at work creating the new products, and building all the support materials to go with them: quick-start ebooks, videos, FAQ pages and more. I can’t wait to show it all to you!
In the meantime, I’ve had ebooks on my mind a lot lately, as you can imagine. I wonder …
How have your reading habits changed in the past few years?
“I’m not an artist.” “I don’t have time.” “I don’t know where to start.”
Excuses, excuses, excuses.
We all start out as artists. The difference between the art we made when we were kids and the art we make now is:
There’s no time like today to revisit your inner artist. And there are good business reasons to start making marketing images now.
Read on to learn how you can get back in the image creation groove, and use the results to market your business. [Read more...]
Images take the express lane into your prospect’s brain.
There’s a revolution in the making. Have you noticed?
We’re getting more information from images than ever before. We’re relying on infographics, video, and all sorts of marketing images for information, entertainment, and connection.
Does your business “speak” images yet? And before you tell me you’re “not artistic” and “can’t draw a straight line,” you should know that the kinds of images I’m talking about don’t require an art degree to create.
Images will transform your marketing if you let them. (If you want to learn my favorite techniques for creating them, sign up for next week’s free Brown Bag Webinar at the bottom of the page.) [Read more...]
I got my first piece of hate mail from a graphic designer this past weekend. To be honest, I expected the angry emails to start rolling in as soon as I started this blog back on January 2, 2010. I’m grateful it has taken this long.
The person who wrote didn’t sign his/her name, and didn’t leave a return email address (they used my email address instead). That’s a shame, because I would have liked to have had a civilized discussion with him/her.
So I’m going to reply here to set the record straight, just in case he/she is not the only person confused about what I’m doing here at Big Brand System.
If your business does anything online at all, chances are good you’ve had to build a sales page for a product or service.
How much fun did you have?
The truth is, if you’re not creating sales pages on a regular basis, they’re not easy to put together.
Oh sure, if you’re using Premise — the WordPress landing page software I use here on Big Brand System (affiliate link) — it’s not difficult to build your sales page physically.
But what should you say? And how should you say it?
Most importantly, how can you tell people that your product or service is amazing without coming off as slimy, pushy, or desperate?
Your business might be small, but your brand can be BIG. Targeted, well-designed marketing materials help your business look professional, communicate effectively, and sell more. About Pamela Wilson.
This blog occasionally features affiliate links to products I recommend.
