I’ll warn you right now — I’m going to contradict myself in today’s post.
It’s all for a good cause.
For Prospects, In the Beginning, There is Design
The first impression your marketing makes is visual.
Before a single word is read, before your headline can have an impact, before any content can be consumed — your reader sees your page.
Whether it’s in print or on the web, it’s perceived visually first.
This is the premise of Big Brand System: that strategic marketing, paired with polished design, will give your business an edge.
It’s how you stand out from the crowd. It’s how you get your prospects to see your business as the best solution. It’s how you build a big brand. [Read more...]