How to Wow Them with Widgets

How to Wow Them with WIdgets
Before I found WordPress, I tried different solutions for getting my business on the web.

I went through a Dreamweaver stage, an iWeb stage (that was an Apple product), and a use-the-website-creator-your-webhost-offers stage.

At least I had something to show for my efforts.

But it wasn’t much. And my options for customizing those websites were limited. Then, in late 2009, I was introduced to WordPress. And I’m such a fan, I co-created a product that’s a step-by-step course about WordPress.

One of the best features of WordPress are the built-in widgets. Once you’ve mastered widgets, you’ll have the ability to add all sorts of cool functionality to your website. [Read more...]

How to Create Powerful Marketing Hotspots on Your Website

How to Create Powerful Marketing Hotspots on Your Website

If you set it up correctly, your website can work for you while you sleep.

It can generate sign ups to an email list, and sales of your services and products all while you live your life and pay no attention to it.

But it’s not a matter of simply plopping an opt-in form or an ad onto your pages.

For best results, you need to pay close attention to where you position things on your website to take advantage of the natural resting places your site visitors use when reading.

Let’s start with a proven reading pattern that’s important to understand. [Read more...]

How to Choose a Business Name You’ll Love Today, Tomorrow, and 5 Years from Now

business-name-tagline-love-horiz

Creating a name for a brand-new business requires nerves of steel.

After all, it’s a major commitment with far-reaching marketing consequences. And you have to make it in the early days of your business — a time that you may not feel ready to make such a major decision.

Get it right, and your business name will establish your brand, clarify what you do, and leave your prospects interested in learning more.

Get it wrong, and you’ll leave your prospects confused or — even worse — disinterested.

Your business name sets the tone for all your marketing. It makes a first and lasting impression.

Feeling anxious yet? Let’s talk about the most-common questions I get about naming a business. [Read more...]

Avoid Costly Mistakes: Where to Spend and Where to Save Your Marketing Dollars

Avoid Costly Mistakes: Where to Spend and Where to Save Your Marketing DollarsSometimes it makes perfect sense to save a few marketing dollars. And sometimes it’s a disaster.

I’ll be the first to admit that I shop for some of my clothes at consignment shops. Some of my furniture was handed down to me, or given to me by friends. I like the idea of re-using and re-purposing items, and saving money where I can.

But sometimes, you’ve got to spend some to make some.

Below, I share my highly personal list of places where I believe you can save money as you market your business. Just as important, I share my list of places where it’s truly worthwhile to spend some so your marketing is more efficient and effective.

[Read more...]