Infographics are all over the web. They’re those graphic representations of data that look like this:
Infographics can be a great way to absorb information if done right. But too often, they’re not.
Too often, the time you spend trying to decipher an infographic leaves you scratching your head and feeling like you just wasted five minutes of your life that you’ll never get back.
What Makes a Bad Infographic?
Bad infographics share a few traits:
- Hard to follow: bad infographics make information harder to understand instead of easier
- Badly designed: ugly infographics use too many colors and fonts, and awkward layouts
- Confusing: poor planning leads to infographics that make people give up before they’ve understood the information being communicated
Ask Yourself, Is an Infographic the Best Solution?
Sometimes people create infographics when words would do. Ask yourself these two simple questions when trying to determine whether you should use an infographic or stick with words to express your message.
- Do you want to express nuggets of information that have a clear relationship between them?
- Can you find visuals that will represent that relationship?
If you can answer “yes” to the two questions above, an infographic might work to represent your message.
The best infographics are carefully planned. Read on to find out what you need to map out before a single pixel gets moved around on your screen.
First, Know Your Goals
Before you get started, it’s important to define your goal for your infographic. When you know what you’re trying to accomplish, it’s easier to pick the right style of infographic to communicate your information.
With a well-designed infographic you can:
- Show a trend over time using numerical data
- Support an idea with a group of facts
- Compare and contrast two different items or ideas
- Show similarities between two different items or ideas
- Create an at-a-glance reference piece people will save and refer back to
- Show a process, tutorial or how-to guide
Great Infographics are Within Your Grasp
Infographics don’t have to be complex to be great. In tonight’s Visual Buzz 101 module, Infographics: Simple Strategies for Creating Your Own, Kelly Kingman and I will share examples of simple hand-drawn infographics that are just as compelling as those fancy graphic solutions.
We’ll also show you where you’ll find websites that will allow you to create beautiful, polished infographics — even if you’re not an artist or designer.
And we’ve got a live demo planned so you’ll see step-by-step exactly how to use our two favorite online infographic creators.
It’s our fifth Visual Buzz 101 module, and it’s available now.
Instead of just buying a single module, get the All-Access Pass. You get instant access to all four of the previous modules, which are:
- Visual Buzz #1: Secret Places to Source Fantastic Images for Your Marketing (and how to choose ones that work)
- Visual Buzz #2: Pinterest, Facebook & Beyond: Inspire, Engage and Attract with Images
- Visual Buzz #3: Books, Boxes, and More: Bringing Your Product Image to Life
- Visual Buzz #4: Presentation Magic: Capturing and Holding Attention with Powerful Slides
Plus you get instant access to eight iPiccy training videos, which show you how to use this powerful online image editor to create beautiful images for your marketing.
And you’ll be invited to the seven Visual Buzz 101 modules that are coming up:
- Visual Buzz #6: The Six Images Every Sales Page Must Have, and How to Put Them to Work
- Visual Buzz #7: Images in Motion: Creating Amazing Videos Without a Camera
- Visual Buzz #8: A Step-by-Step Technique to Create Your Own Web Headers and Sidebar Graphics
- Visual Buzz #9: Build Your Visual Buzz Toolkit: Get Professional Results with Free Tools
- Visual Buzz #10: Logos Unlimited: Create Great-Looking Logos in 5 Easy Steps
- Visual Buzz #11: Stock Up: Building a Library of Your Own Images
- Visual Buzz #12: Visual Buzz By Request: Topic Chosen by All-Access Pass Holders
All the live classes are recorded, and you can watch them anytime you want.
Ready to add some Visual Buzz to your marketing? Get the Visual Buzz 101 All-Access Pass.
Let’s Talk About Infographics
What do you think about infographics? Do you love them? Or do you find them annoying? I want to hear about it in the comments, so leave me a few words and we’ll compare notes.