The Unglamorous Secret of Success

Success secretsThis past year has been an interesting one for my career.

Let’s back up a little …

Actually, I never really thought I had a career. What I had was a business. I still have a business.

Over the years, I measured my success by whether my profits went up or down; whether I was getting regular referrals; and — in recent years — whether my audience was growing.

And all of the above have grown steadily over the years, I’m happy to say.

[Read more…]

High-end Fonts for Free: How to Go Upscale with Your Typography

High-end Fonts for Free: How to Go Upscale with Your Typography

Why would you want to spend time looking for the perfect font?

Your fonts add meaning to your words. Look at the examples below. [Read more…]

What “Authentic” Audience Building Means [Audio]

Authentic marketingYou’ve heard it many times: the best way to market your business is to “develop an authentic relationship with your prospects and customers.”

But what does authentic marketing look like now? And what’s the difference between doing this for a brick-and-mortar business vs. an online business?

nancy-vanreece-200pxThese are the questions my new Nashville friend Nancy VanReece and I pondered a few weeks ago with Clark Buckner of TechnologyAdvice.

We met at Chago’s Cantina in Nashville, and over the sounds of a busy Mexican restaurant, we hashed out how to build an authentic relationship using the latest tools.

Listen in, and read below for more resources. [Read more…]

Free Stock Photos: My Favorite Resources Today

Free Stock Photos: My Favorite Resources Today

On a world wide web full of words, images cut through the noise and get to the point.

A well-chosen image will enhance what your words say, and add meaning to your communication.

The good news is that finding great stock photos — even free stock photos — is easier than ever. [Read more…]