Digging Deep to Unearth Marketing Gold

Unearth marketing gold
This classic Big Brand System post shares an important question we can all ask to get to the heart of our marketing message. It may seem too simple to be effective, but this exercise is powerful.

The magic question that gets at the heart of all marketing efforts is:

And that's important because?And that’s important because?

It’s a question that helps you to make your small business marketing more effective, because it starts with the obvious, and forces you to dig deeper.

When you’re done, you’ll know exactly how to target your message, because you’ll understand what really motivates your target market.

Let’s see what asking this question does in practice.

[Read more…]

The Unglamorous Secret of Success

Success secretsThis past year has been an interesting one for my career.

Let’s back up a little …

Actually, I never really thought I had a career. What I had was a business. I still have a business.

Over the years, I measured my success by whether my profits went up or down; whether I was getting regular referrals; and — in recent years — whether my audience was growing.

And all of the above have grown steadily over the years, I’m happy to say.

[Read more…]

High-end Fonts for Free: How to Go Upscale with Your Typography

High-end Fonts for Free: How to Go Upscale with Your Typography

Why would you want to spend time looking for the perfect font?

Your fonts add meaning to your words. Look at the examples below. [Read more…]

What “Authentic” Audience Building Means [Audio]

Authentic marketingYou’ve heard it many times: the best way to market your business is to “develop an authentic relationship with your prospects and customers.”

But what does authentic marketing look like now? And what’s the difference between doing this for a brick-and-mortar business vs. an online business?

nancy-vanreece-200pxThese are the questions my new Nashville friend Nancy VanReece and I pondered a few weeks ago with Clark Buckner of TechnologyAdvice.

We met at Chago’s Cantina in Nashville, and over the sounds of a busy Mexican restaurant, we hashed out how to build an authentic relationship using the latest tools.

Listen in, and read below for more resources. [Read more…]