You’ve heard it many times: the best way to market your business is to “develop an authentic relationship with your prospects and customers.”
But what does authentic marketing look like now? And what’s the difference between doing this for a brick-and-mortar business vs. an online business?
We met at Chago’s Cantina in Nashville, and over the sounds of a busy Mexican restaurant, we hashed out how to build an authentic relationship using the latest tools.
Listen in, and read below for more resources. [Read more…]