4 Surprising Realizations I Had During My First Year in Business

4 Surprising Realizations I Had During My First Year in Business

In October of last year, I celebrated a major milestone.

The month marked one year from the time I pushed past my fear, stopped questioning my abilities, quit my job, and started my own business.

Oddly though, when that one year anniversary hit, it didn’t feel that much like a milestone.

Like many things I experienced during my first year of business, that day wasn’t at all how I imagined it, and it reminded me of the other surprising realizations I had during my first year of business. [Read more…]

The Ultimate Guide to Working with Vendors for Your Branding and Marketing

The Ultimate Guide to Working with Vendors for Your Branding and Marketing

Working with vendors is a challenging (and sometimes, scary!) task for many entrepreneurs. Just listen to these client quotes:

Honestly, I was most apprehensive when hiring you. My past experiences with vendors have never been up to scratch and it was just getting very frustrating.”

I don’t think I can work with a vendor. I don’t think I’ll have enough control and am not even sure they’d be able to deliver the results I’m looking for.”

We’ve been burnt twice by using a vendor for our SEO work. I’m starting to lose faith in people.”

If you’ve ever hired a copywriter, a website designer, an SEO specialist, a business blogger, or a social media manager, chances are you have your own vendor-related experiences to share.

What is a vendor you ask?
[Read more…]

4 Techniques for Finding and Interviewing Your Dream Subject-Matter Expert

4 Techniques for Finding and Interviewing Your Dream Subject-Matter Expert

No matter the industry, we all have a favorite subject-matter expert (SME).

They’re the people whose books fill your bookshelf, whose newsletters fill your inbox, and whose tweets dominate your Twitter feed.

Their knowledge is the content compass that guides you as you create the informative, engaging, and valuable information your readers adore.

Now imagine interviewing those same SMEs on your website, delivering your readers’ favorite content direct from the experts themselves.

You’ve seen big names do it in their articles and podcasts, and you’d like to do the same.

It’s a privilege reserved for Internet insiders, right?

Not quite.

In fact, from local leaders to Internet superstars, you’re only four steps away from interviewing your dream subject-matter expert on your website:

  1. Connect with an applicable SME
  2. Ask the SME for an interview
  3. Craft the interview questions
  4. Interview the SME

Grab your notepad and take notes — it’s time to interview that SME you’ve admired. [Read more…]

Sharing Plans and a Big End-of-Year Sale

end-of-year-sale

It’s the end of another amazing year. Well, maybe yours wasn’t so amazing? If you’re anything like me, I’m betting it was a mix:

Amazing, breathtaking moments

and …

Frustrating, disheartening moments

That’s usually how it goes, isn’t it?

Thankfully, we have a fresh new year ahead of us. As we look at the unblemished blank slate that awaits us on January 1, there’s always reason to feel optimistic and hopeful.

In today’s post, I want to ask you what you have planned for the year ahead. And I have a special offer for you if you’re like me and try to load up on business expenses before the tax year runs out. [Read more…]