Why You Need an Impact Table to Write Better Copy (Waaay Faster)

Why You Need an Impact Table to Write Better Copy (Waaay Faster)

I’m so pleased to have Amy Harrison back on the pages of Big Brand System. Today, Amy shares a powerful secret for creating persuasive  copy that resonates with your prospects. And, she’s sharing a free, downloadable worksheet you can use every time you need to write copy that’s compelling and convincing … and that converts. Find your free worksheet at the bottom of this post. –Pamela


As a smart marketer, you know there’s no such thing as a magic button for creating mesmerizing copy, right?

Compelling content that attracts, engages and converts only comes after shedding blood, sweat, tears, and a handful of hair surely?

Well, not quite.

In fact, there are a few quick steps you can take today to create your own personalized shortcut to killer copy.

Whether you’re writing web content, social media updates, sales pages or just a short summary about your product, you’ll never want to do it again without an impact table in hand. [Read more…]

The Long, Winding, Sometimes Rocky Trail to Success, and Why It’s Worth the Trip

The Long, Winding, Sometimes Rocky Trail to Success, and Why It's Worth the Trip

 

Wouldn’t it be nice if business success was easy? If there was a formula for success, like all the self-help gurus would have us believe?

My answer to those questions is no. I think it’s good that business is challenging and difficult at times.

It’s only through fighting past the tough times — and puzzling through the challenges — that we learn. And once we’ve put the effort in, we appreciate the success we’re able to create more than if it was handed to us. [Read more…]

Talking Content Marketing with Big Brand System’s Pamela Wilson

Talking Content Marketing with Big Brand System’s Pamela Wilson

This interview was conducted by Clark Buckner from TechnologyAdvice. He’s based in Nashville, and his company provides expert comparisons between the best crm solutions for small business owners, customer loyalty plans, innovative employee programs, and much more. Be sure to also check out their technology conference calendar.

Clark asked me some of the same questions I’ve heard from many Big Brand System readers these past few months.

Enjoy — and if you have follow-up questions, let me know in the comments section. –Pamela


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