Should You Build a Personal Brand or a Business Brand?

Should You Build a Personal Brand or a Business Brand?One of the first decisions you’ll need to make when thinking about a brand for your business is whether you want to build a personal brand or a business brand.

A personal brand is built around you personally. It usually means you brand your business with your name. There are positives and negatives to this, and we’ll review them in this post.

A business brand is built around an identity you create for your business. It usually means you need to craft a name for your business that’s independent of your personal name. Again, there are pros and cons, and we’ll cover each below.

When creating a personal brand works well

It’s easier than ever to build a personal brand, especially with the tools we have available to us online. Between personal websites and social media accounts, it may be easier to create a personal brand than a business brand. But there are a few reasons you might want to avoid this, so read on. [Read more...]

Don’t Spin Your Wheels: 6 Simple Ways to Keep Your Marketing Plan on Track

Don’t Spin Your Wheels: 6 Simple Ways to Keep Your Marketing Plan on Track

When you’re running a very small business, one of the most important questions you can ask yourself is:

“Am I spending my time on the right things?”

Because if it’s just you, or you and a couple of employees, I’m betting that time is the resource you try to conserve more than any other.

After all, you can always make more money. But if you figure out how to make more time, please let me know! [Read more...]

Passionate Students Become Passionate Customers: How to Use Teaching to Grow Your Business

Teach and grow your business

It’s getting harder and harder to get your audience’s attention. They are deluged with information, so they scan-click-delete.

Yet they cry out in the night for someone to explain things simply.

The rules of modern marketing have changed, and it’s only going to get worse. You’d better find the most effective, most efficient marketing technique to nurture your leads and build trust and loyalty with your audience, or you’ll be left behind.

One technique stands out above all the rest – teaching.  [Read more...]

How to Usher Your Frightened Prospects Along the Path to a Purchase

How to Usher Your Frightened Prospects Along the Path to a Purchase

If you want to sell someone something, you first have to earn their trust.

And that is not an easy thing to accomplish, especially if you’re trying to earn trust online. Online trust can’t rely on the social cues we use when talking face-to-face with a salesperson.

Online buyers can’t ask themselves things like:

  • Does this person make eye contact with me?
  • Do they seem confident and competent, or shy and bumbling?
  • Are they friendly and open, or do I get the feeling they’re holding something back?

Fortunately, Sean D’Souza has figured out how to communicate your offer online in a way that builds trust. And that’s with no face-to-face interaction, no voice inflection, or any other cues. Just words.

Join Sean this week for a free webinar

Sean is presenting the webinar version of his The Brain Audit ebook this week to the Big Brand System audience. I’d be delighted to have you join us.

The webinar will be held Thursday, July 24 at 3 pm eastern (find your local time). If you can’t make it live, no worries: you’ll get a recording later that day.

Sean doesn’t do many webinars, so this week’s presentation is a rare occurrence. I hope to see you there!

Join us for The Brain Audit webinar

Questions for Sean?

If you have questions for Sean, feel free to post them below in the Comments section.