The Future of Big Brand System, plus a 4 Letter Word You Should Know

The Future of Big Brand System, plus a 4 Letter Word You Should Know

This past Monday morning, Copyblogger Media announced a new team member. Me.

I appreciate all the warm wishes of congratulations I’ve received this week. And I also want to address those of you who asked about the future of Big Brand System.

In a nutshell, Big Brand System is not going away. Changing a little, yes. But — if anything — this will become an even more valuable place to find information about marketing your business. [Read more...]

How to Hire Your Dream Graphic Designer, and Avoid Becoming a Nightmare Client

How to Hire a Professional Graphic Designer

This is the second — and final — part of my How to Hire a Graphic Designer series. Read the first part here.

We’re going to start with a tendency that takes over otherwise logical business people when hiring a designer.

Something inside them whispers, “I know a fast (and cheap) way to get great design. Don’t bother thinking through what you need. Don’t search for a designer to build an ongoing relationship with. Just run a competition!”

“Spec” Work and Competitions

For some reason, people seem to think it’s acceptable to ask a designer to work “on spec.”

You give them specifications for a project, and you ask them to provide a solution before you commit to paying them for their work.

Or, your business or organization advertises a competition and vets the entries. Or you run a design competition using one of the crowd-sourcing sites.

People think that graphic design is “fun,” and they don’t need to pay for the work. No other professional would agree to these conditions. [Read more...]

How to Find the Professional Graphic Designer of Your Dreams, Part 1

How to Hire a Graphic Designer

There will come a time in your business when you grow beyond the DIY stage. Maybe you’re there now.

This is usually a good sign. It means your business is successful enough that you simply don’t have time for do-it-yourself bookkeeping, website updates, or design.

When you reach this point, you’re often earning more, too.

In the beginning, you had no money to spend, but you had time, so you learned how to do it yourself.

Now, you have no time to do it yourself, but you do have money to spend.

If your business is at this stage, you might be thinking about hiring a professional graphic designer. But this brings up a boatload of questions: [Read more...]

How to Infuse Your Brand Voice With Personality

How to Infuse Your Brand Voice With Personality
A special treat this week: Henneke Duistermaat is debuting on Big Brand System! Henneke runs Enchanting Marketing, a website devoted to helping you grow your online business with friendly, charming, enchanting content. Today, she’s covering how to communicate your brand personality by using a unique “voice.” Let’s make her feel welcome in the comment section. –Pamela


*sigh*

How often do you come across a large corporate website that you enjoy reading? That sounds conversational? Welcoming and human?

And how often do corporate websites sound drab? Impersonal? Boring as hell?

As a small business owner you have a great opportunity.

To be different. Human. Personal.

To create a website that leaves web visitors begging to talk to you. To work with you. Because they love your voice, and they feel attracted to your personality.

Creating a website with personality may sound difficult, but it’s surprisingly easy. You just need to understand the three steps to develop an enchanting brand voice. [Read more...]