How to create a brand for your small business using strategic marketing and great design. Your business may be small, but your brand can be BIG.
If you answered “no” to any of the previous questions, it might be time to finally build the BIG brand your business deserves.
But what exactly is a BIG Brand? Here you are reading a website called “Big Brand System.” What does that mean? [Read more...]
There’s nothing like a testimonial from a real-life customer to convince your skeptical prospects to do business with you for the first time.
Testimonials show prospects how real people have used your product or service to get real results.
Testimonials break down your prospect’s defenses because they’re easy to believe, especially compared to regular marketing copy. After all, they’re hearing from a genuine customer, not someone who’s paid to promote your business.
But how can you go about getting good testimonials? How should you ask for them? And what format should you use for your testimonials? This post will answer these questions one by one, and I’ll use testimonials I’ve gathered as examples. [Read more...]
You’re busy. Why should you carve out time in your schedule to write an ebook? What will it really do for your business?
Today’s post is the last in a series about ebook publishing for small business owners.
We’ve talked about how reading habits are changing because so many people own tablet devices now. We’ve covered the three main ebook styles, and how each one grows your business in different ways. And we’ve discussed how ebooks are the fastest way to get your ideas in front of a global audience.
This week, we talk about how ebooks can make you “magic money.” That’s what Susan Daffron and her husband James call the money that’s automatically deposited in their bank account by Amazon every month for work they did many months and years ago.
For a small business owner, any process you can put into place that brings in prospects and customers automatically does feel like magic. And ebooks can make the magic happen for your business. [Read more...]
This week, I’m very pleased to have Ali Luke as an invited guest here on Big Brand System.
Ali is a prolific writer, penning 4000+-word posts on her blog Aliventures.com.
Lately, a lot of her writing has been about ebooks. She’s the author of Publishing E-Books for Dummies by Wiley.
Read on to see how ebooks have worked for Ali’s business. And sign up for next week’s Brown Bag Webinar, Reach the Masses: How to Grow Your Business with Ebooks at the end of this post.
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We’re focusing on ebook publishing here on Big Brand System for the next few weeks. It’s part of the build up to the re-launch of eBook Evolution, which is coming up on May 8.
The new versions of eBook Evolution, Plus and Premium, include a guide that shows you how to convert your eBook Evolution template so that it can be uploaded and read on ereaders. You also get an EPUB-ready template, so if you’re starting from scratch, you can open the EPUB-ready template and just start typing. It’s pre-configured to be easy to convert to popular ereader formats.
In the meantime, you might be wondering if ebook publishing is a good idea for your business.
Before you jump to a conclusion about this, I’m hoping you’ll read today’s rather lengthy post. You see, ebooks come in many forms and can be delivered lots of different ways. Your business goals will determine the kind of ebook you might need. At any given time, you might want to have a combination of the three categories below (I know I do).
To inspire you to think about how to use ebooks for your business, I approached a handful of people who I consider to be “ebook masters.” Their comments and examples are sprinkled throughout today’s post.
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Your business might be small, but your brand can be BIG. Targeted, well-designed marketing materials help your business look professional, communicate effectively, and sell more. About Pamela Wilson.
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