Don’t you love spring?
After a long winter, everything is fresh and new. Sunshine floods into all your dark corners, and makes you realize …
“Uh-oh. I need to do some clean up!”
The same thing happens with your marketing. At some point, you look at your marketing materials and realize there are a few items that are a little off kilter and messy. They’re not as consistent as you’d like. Or they’re promoting things that no longer reflect the direction of your business.
Time to update your marketing and get it working again! [Read more...]