Cultivate an Approach, Not a Business Plan

Cultivate an Approach, Not a Business Plan

Planning — sometimes I think it’s the biggest obstacle to actually getting things done.

And I realize that sounds strange coming from someone who just offered a webinar on productivity.

But it’s not the day-to-day to-do list type planning I’m referring to here. It’s the long-term forecast-type planning I mean.

Spending too much time trying to figure out how the future will play out might be the worst thing you can do for your business. [Read more…]

How to Get Ahead by Letting Go

Get ahead: let go!

“… in my brain I had five years to get a staff together and be able to take some time off and be able to kind of enjoy things.” – Andy King, co-owner of A&J King Artisan Bakers

What is it that you really want from your business?

Where is it that you’d like to be?

Are you on the path to getting to that point?

What is it that you need to do to move forward with your business and attain a certain lifestyle?

I’ve had the privilege of speaking with many successful small business owners over the last few months as host of a new podcast, Small Biz Stories. These are small businesses that have made it past that five year mark when more than 50 percent fail. Some have been around more than 30 years. [Read more…]

How a Naturally Disorganized Person Like Me Keeps Her Sanity and Gets Things Done

How a Naturally Disorganized Person Like Me Keeps Her Sanity and Gets Things Done

I hear this all the time:

“How are you getting things done? I know you work for Copyblogger now. How are you keeping Big Brand System going at the same time?”

To which I reply, “Well, there’s Piper.”

Piper is my secret weapon. Piper is the content manager here at Big Brand System. She keeps the blog posts flowing by wrangling guest writers (and even me) into line when it’s time to get a post ready for publication.

And she keeps all Big Brand System email communication going by putting together those great-looking blog post emails and Weekend Digest newsletters thousands of you receive.

But it’s not all Piper. Because lots of business people have help. And just having extra help isn’t enough.

Because at the heart of it all has to be some kind of system for moving things from ideas to finished product. And when you’re running your own business, that system starts with you. [Read more…]

5 Copywriting Tricks for Turning Blah Text into Persuasive Copy

Persuasive copy
Feeling overwhelmed when writing your content?

You’re not alone.

Learning to write better copy can be frustrating. Everyone has more tips, more advice, more copywriting rules.

Write tight. Use attention-grabbing headlines. Add features and benefits. Don’t forget the hook. Check your grammar rules and punctuation. No jargon. No adverbs. No … whatever.

Trying to remember the advice makes your head spin. Following the rules sucks the energy out of your content (and out of you, too).

But writing doesn’t need to be such an exhausting, grueling and tortuous process. It can be relatively simple.

The five most critical copywriting rules follow.

Concentrate on these five basic rules only, and you’ll find yourself writing pretty persuasive copy. You’ll turn so-so text into seductive content, and win more business.

Sound good? [Read more…]