Typography Tells a Story
Well-designed fonts are beautiful to behold. Their angles and forms can be an inspiration.
But they also have a “personality,” and if you tune into what their shapes are trying to say, you can make those traits work for your business.
Let’s say on the other side of your town a company is developing an upscale neighborhood high on a hill overlooking the ocean. They’ve decided to call it “Grandview Estates.” Their tagline is “Rising Above the Rest.”
[Pretty snobby, right?]
Now let’s say you’ve been asked to design the sign that will sit at the entrance to the neighborhood. You’ve been told that the sign needs to “reflect the caliber of people we want to attract to our estate properties.”
You know what that really means.
You need to attract rich people! Time to break out … [Read more…]