Here’s Why I’m Singing in the Rain on the New Big Brand System

rainmaker

Last July, I joined the team at Copyblogger Media.

Baby walkingAnd within a few days of starting, I got my first glimpse behind-the-scenes at our newest product, the Rainmaker Platform.

When I first saw it, it was still in beta form. It was a little like seeing a baby who’s learning to walk: you can see the potential, and see it not meeting its potential at the same time.

Luckily, we have an amazing team working hard to make the Rainmaker Platform great

rowers

It’s not the same product I saw last July.

It’s a robust, powerful, easy-to-use solution for online businesses. And week by week, I got more excited to try the platform out for myself. [Read more…]

You Have Something to Offer: Let’s Get It Noticed

You Have Something to Offer: Let’s Get It Noticed

Why are you in business?

I mean, seriously, why would you take the risk of running your own business? It’s not like it’s easy.

I’ll tell you why I did it. Maybe you have a similar story? [Read more…]

Why You Need an Impact Table to Write Better Copy (Waaay Faster)

Why You Need an Impact Table to Write Better Copy (Waaay Faster)

I’m so pleased to have Amy Harrison back on the pages of Big Brand System. Today, Amy shares a powerful secret for creating persuasive  copy that resonates with your prospects. And, she’s sharing a free, downloadable worksheet you can use every time you need to write copy that’s compelling and convincing … and that converts. Find your free worksheet at the bottom of this post. –Pamela


As a smart marketer, you know there’s no such thing as a magic button for creating mesmerizing copy, right?

Compelling content that attracts, engages and converts only comes after shedding blood, sweat, tears, and a handful of hair surely?

Well, not quite.

In fact, there are a few quick steps you can take today to create your own personalized shortcut to killer copy.

Whether you’re writing web content, social media updates, sales pages or just a short summary about your product, you’ll never want to do it again without an impact table in hand. [Read more…]

16 Essential Brand-Building Tips to Grow Your Business in the Year Ahead

16 Essential Brand-Building Tips to Grow Your Business in the Year Ahead

Your big brand doesn’t just happen. It’s not a fluke.

It’s the result of deliberate actions, taken consistently over time.

But what should you focus on first? And how should you go about getting things done?

In today’s post, I’m sharing sixteen ways you can whip your brand (and your business) into shape. Take this list, and use it as: [Read more…]