Feeling overwhelmed when writing your content?
You’re not alone.
Learning to write better copy can be frustrating. Everyone has more tips, more advice, more copywriting rules.
Write tight. Use attention-grabbing headlines. Add features and benefits. Don’t forget the hook. Check your grammar rules and punctuation. No jargon. No adverbs. No … whatever.
Trying to remember the advice makes your head spin. Following the rules sucks the energy out of your content (and out of you, too).
But writing doesn’t need to be such an exhausting, grueling and tortuous process. It can be relatively simple.
The five most critical copywriting rules follow.
Concentrate on these five basic rules only, and you’ll find yourself writing pretty persuasive copy. You’ll turn so-so text into seductive content, and win more business.
Sound good? [Read more…]