The Long, Winding, Sometimes Rocky Trail to Success, and Why It’s Worth the Trip

The Long, Winding, Sometimes Rocky Trail to Success, and Why It's Worth the Trip

 

Wouldn’t it be nice if business success was easy? If there was a formula for success, like all the self-help gurus would have us believe?

My answer to those questions is no. I think it’s good that business is challenging and difficult at times.

It’s only through fighting past the tough times — and puzzling through the challenges — that we learn. And once we’ve put the effort in, we appreciate the success we’re able to create more than if it was handed to us. [Read more…]

Talking Content Marketing with Big Brand System’s Pamela Wilson

Talking Content Marketing with Big Brand System’s Pamela Wilson

This interview was conducted by Clark Buckner from TechnologyAdvice. He’s based in Nashville, and his company provides expert comparisons between the best crm solutions for small business owners, customer loyalty plans, innovative employee programs, and much more. Be sure to also check out their technology conference calendar.

Clark asked me some of the same questions I’ve heard from many Big Brand System readers these past few months.

Enjoy — and if you have follow-up questions, let me know in the comments section. –Pamela


[Read more…]

Your Marketing Gift Guide

Your Marketing Gift Guide

Pop quiz!

If you’re buying a gift for someone’s birthday, do you:

1. Go to the store and pick out the wrapping paper, the ribbon, and the gift tag?

Or, do you:

2. Think about the recipient, shop for something they’d like, and then wrap it?

It’s the second option, of course! You can’t wrap up the gift until you’ve thought about the recipient and found something they’ll love. You can’t wrap it until you’ve got the perfect gift in hand. [Read more…]

Easy as A-B-C: How to Create Compelling Social Images with Your Handwriting

Easy as A-B-C: How to to Create Compelling Social Images with Your Handwriting

Pamela Wilson here. At the end of this fun and informative post by Kelly Kingman, she’s sharing a special announcement from the two of us. It’s written in the image at the end of the post! Don’t miss it if you’re interested in creating stunning visuals for your business. –Pamela


In this digital age, it’s easy to forget that pen and paper is still a “killer app” when it comes to creating interesting images. Even though we’ve grown accustomed to keyboards and touch screens, creating images using your own handwriting is simple and easy.

Handwritten text stands out in a way that fonts do not. It has an immediacy and intimacy that I just love — even when it’s not “pretty.” My theory is that some part of our brain that perks up because we recognize this human touch. When we see computer-generated type day in and day out, it tends to become invisible.

Here are some simple tips and ideas for creating your own interesting images starting with nothing more than your own ABC’s. [Read more…]