One of the reasons I started Big Brand System is that I saw a trend happening in the world of business.
Back in 2010 when this site went live with this simple post, I saw that business owners suddenly had access to tools that put the power of design and marketing into their hands.
It was a revolution! Before then, if you wanted to market your business you hired someone to do the work.
But now, online tools, websites, and platforms — many free — are all available to use to brand your business.
Here’s the thing, though — just because you have a kitchen doesn’t mean you’re a great cook.
Access to tools doesn’t mean mastery of them. Which is why we see a lot of mediocre marketing and branding floating around the web. It’s earnest and well meaning and kind of … awful.
It’s unreadable. It’s garish. Or it misses the mark in terms of the message. [Read more…]