Are Your Brand Colors Scannable?

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Business brand colorsColor communicates without saying a word, and it does so in a split second. Are you sure your colors are saying what you want them to say?

Making your colors scannable helps make them memorable. To do this, you’ve got to follow a few rules. I’ll outline them here, and give you lots of resources so you can explore further.

Don’t worry: we’re not going to talk about analogous and complimentary, and I won’t overload you with a lot of technical terms.

We’re going to talk about how to wield color to make it do what you want, so you can make your business color scannable and memorable. [Read more...]

How to Draw Attention with Images: No Artistic Skill Required

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What if I told you that adding one simple image to your web page or printed piece could increase the time and attention people pay to your marketing?

You’re already spending time writing your web pages, brochures and emails. Why spend time on images?

They’re important because: [Read more...]

Are You Falling for Font Falsehoods? Why Size Doesn’t Matter, and What Does

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Perfect web font sizeThere’s a lot of talk on the web lately about font sizes. Sometimes it’s backed up by studies, and sometimes it’s based on personal experience.

Overall, it’s a great trend. I’m thrilled that we can actually talk about fonts and the web in the same breath.

But while you’re sorting through the font information floating around out there, I’d like to help steer you clear of some pervasive lies. Font users beware!

New-Found Font Freedom

It wasn’t long ago that we had a minuscule list of unremarkable fonts to choose from. Now, the typographic doors have been busted wide open. Google Fonts are available for free, and Adobe — long a powerhouse font resource on designer’s desktops — acquired Typekit, a leading web font provider.

This means good times can be had by all: you are free to move about in font land. But beware … [Read more...]

The 13 Minute, 33 Second Website

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Last year, I converted the Big Brand System website over to the Prose theme by StudioPress, and wrote a review about it here.

I’ve enjoyed creating my website on the Prose theme so much that I made it the basis of the tool I developed with Wendy Cholbi to help small business owners create their own websites, Site Setup Kit.

But Prose is So … Plain

Prose is plain when you first see it. Let’s face it, when you go to the StudioPress theme showcase, Prose looks like the wallflower theme that never gets a turn on the dance floor because she’s so ordinary looking.

Dress Her Up and She’s Ready to Go in 15 Minutes

I’m here to report that Prose will help you create a gorgeous custom website that’s full of color and images, and is 100% unique … and you will be astounded at how fast it is.

In the video above, I prove it to you: watch as I put together a custom website style in 13 minutes and 33 seconds without knowing a line of code.

Question of the Week

Do you use WordPress and a premium theme? I’d love to hear about it in the comments.

I know my readers are WordPress users, but there are also plenty of Drupal, Joomla and HTML websites out there. Let me know what you’re using, and share any questions you may have about the video above.

Your Small Business Website: 10 Reasons to Sweat the Details

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Small business websites

Your website can be one of your most powerful marketing allies, or it can send the wrong message and drive your prospects into your competitors’ arms. Which will it be for you?

Today’s post is designed to make you think about all the ways your website could work for you. First, though, you have to sweat the details. Get started by grabbing a few of the suggestions below, and applying them to your site this week.

And remember, if you don’t love your website, this free class will help.

[Read more...]

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