How to Draw Attention with Images: No Artistic Skill Required

What if I told you that adding one simple image to your web page or printed piece could increase the time and attention people pay to your marketing?

You’re already spending time writing your web pages, brochures and emails. Why spend time on images?

They’re important because: [Read more...]

Unlock the Power of the Grid

how to design a good web page using gridsGrids are a designer’s best friend, and anyone can use them to put together pages that look organized and cohesive.

The way to work with a grid is to break your page into small units. You combine these units together — while respecting the underlying grid — to create interesting pages that have variety, but look unified.

Say, What?

If that doesn’t make sense, it’s because talking about grids doesn’t communicate their power. It will make more sense to you if we look at some examples. [Read more...]

A Peaceful Transition to a Brand New Site

Improving your site involves a million little decisions, and that might make you nervous. Not Leah! She and I spoke a few weeks ago, and as soon as we hung up the phone, she started making improvements on her website. She started with this:

brand strategy on your website includes analyzing the current structure and design

Here's what Peaceful Plant Communication looked like when Leah and I chatted.

… and you can see what her site looks like now at the bottom of this post, or by visiting PeacefulPlanetCommunication.com

[Read more...]

Business Card Design: 5 Ways to Add Value to Yours

brand building with business cards

This past week I had business cards printed for the Big Brand System. They'll help spread the word about my blog and business at the conferences and events I attend this year.

Business cards are some of the cheapest printed materials you can have made, and they can be marketing powerhouses if you handle them correctly. Here are five tips to help you make the most of your business card. [Read more...]