How to create a brand for your small business using strategic marketing and great design. Your business may be small, but your brand can be BIG.
We know that simple website design works best. At least, we’ve been told that. But why?
What is it about simple designs that makes them timeless, functional, and beautiful?
When you’re creating your own website, part of the reason a simple design style is so appealing is that — frankly — it means less work for you. After all, pages that are unfussy, uncluttered and clear are just easier to put together.
First impressions are visual: your viewer’s eyes are the door to the processing part of their brain. Getting that first impression right through good design is essential if you want to engage readers long enough to absorb the rest of your information.
But if you’re trying to design a marketing piece yourself, you may not be sure how to get attention and keep it. This week’s post will show you the three areas you should focus on the make an immediate impact on your viewer. [Read more...]
This week, I have a brand-new home. Home page, that is. Take a look at BigBrandSystem.com. Go ahead … I’ll wait!
Ever since Big Brand System started in early 2010, visitors to the site landed on the blog page. It was working, so why would I change it?
Read on to discover the advantages to a static home page — especially if your site is primarily a blog — and why you might want to experiment with one, too.
Psst. See that stuff over on the right? That’s where all the action is on this site.
My sidebar is where visitors go to join my mailing list, buy my products, sign up for my free offers, and read more of what I’ve written.
Sidebars are action centers: they’re designed to convert visitors into prospects, and prospects into customers.
But if your sidebar isn’t well planned and strategically designed, your site visitors won’t interact with it the way you want. They won’t sign up, they won’t buy, and they won’t take you up on your offers.
Worse still, they may purposely ignore it since it’s so cluttered. They’ll consider it a distraction, and simply won’t go there. [Read more...]
Click below for immediate access to the Quick-Start Guide:
You’re smart about running your business, but you may have never learned how to create a recognizable brand for it.
You know the advantages of a well-crafted brand. A brand that conveys all the benefits your business offers through words, images, colors, fonts and more.
But you may have no idea where to start working to improve it. And you may not feel “artistic” enough to do it yourself. [Read more...]
Your business might be small, but your brand can be BIG. Targeted, well-designed marketing materials help your business look professional, communicate effectively, and sell more. About Pamela Wilson.
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