Is Your Home Page a Concierge? Or a Bouncer?

Home page concierge

I’m betting I know what you’d prefer.

The concierge-style home page

Given a choice, you’d much rather have a home page that acts like a concierge, albeit one you don’t have to pay a salary.

You’d like a home page that:

  • Makes your visitors feel welcome and appreciated.
  • Guides your visitors to what they need.
  • Helps them get what they want, when they want it.
  • Leaves them with a smile on their face, and a great feeling about your business.

How to know if your home page is a bouncer

If your home page behaves like a bouncer, visitors feel unwelcome. They don’t know the ground rules. They might be pulled out of line at any moment and sent back to where they came from.

Not good.

Entice, enable and engage with a winning home page

Creating a website home page that behaves more like a concierge isn’t that difficult, and there’s lots of information readily available to help.

Your home page headline is where the “enticement” starts. Get this right, and everything else will fall into place. KISSMetrics has a great post about nailing this important first impression:

9 Steps to Write Your Ultimate Home Page Headline

Hubspot has a post with examples you can use for inspiration. Warning: many are e-commerce sites, which may not apply to your business. There’s good advice in the post, though, so even if you don’t have a marketing budget with lots of zeroes, take a look:

15 Examples of Brilliant Homepage Design

A couple of years ago I wrote a post for Copyblogger about all the ways you can use design to get your site visitors engaged and interested in your content. Take a look, even if it’s just to see the photo with the post (cute alert):

6 Design Tips That Will Have Your Audience Licking Their Screens

Join me for a free webinar about home pages

Join Wendy Cholbi and me for a free Brown Bag Webinar about home pages. We cover all the ways you can make a home page behave more like a concierge, and less like a bouncer.

It’s free, fun, and fast-moving.

To watch this — and all the other Brown Bag Webinars — click the button below.

brown-bag-webinar-button

wd-15-3D-transPamela Wilson here. If you enjoyed this article, why not get the free Weekend Digest newsletter? Every other Saturday, you’ll receive one email that’s chock-full of information about the intersection of business, branding, design, and marketing. Join us.

Comments

  1. says

    Great post Pam. But what about a law firm like mine. I try to employ the concierge ideas but this is a lot harder to do with the dry stuff of law firms. Any thoughts or ideas?
    I am going to check out the links you reference in your article for more insights. Thanks for your blog post and your fine website!