Create an unforgettable brand for your business, project, or idea
You deserve to feel proud of how your business shows up in the world.
You deserve to profit from an unforgettable brand.
And your message deserves to have the best possible chance to get heard and acted on.
Here’s how to get started building brand identity elements that give you an unforgettable brand:
1. DISCOVER your brand personality
What does “brand personality” mean? Your brand personality — once you know it — determines how you’ll present your business with both verbal and visual elements. It sets the tone, the voice, and the look of your brand.
Before you can build a brand, it’s important to define your brand personality. Fortunately, this step takes less than five minutes to complete — and you don’t even have to leave this page.
Answer the six-question quiz below to discover where your brand falls on my “Brand Personality Continuum.”
This essential step uncovers the visual and verbal brand elements that will work best for your message and your audience.
Don’t think too hard about the answers: just click the response that feels right.
Implement your brand personality
Check out this FREE resources to help you understand how to put your brand into action:
Need help putting together your brand?
2. BUILD your unforgettable brand
Your unforgettable brand consists of verbal elements (your written messages) and visual elements (your colors, fonts, and image style).
When you weave together high-impact verbal and visual elements and apply them consistently, your brand will be cohesive, memorable, and profitable.
Build your VERBAL brand
Check out these FREE resources to help you build your verbal brand:
Need help building your verbal brand?
Build your VISUAL brand
Check out these FREE resources to help you build your visual brand:
Need help building your visual brand?
3. PROFIT from your brand
A profitable brand is an organic, living thing.
Once you’ve built your brand, you’ll profit from it as you communicate using today’s most-effective tactics like content marketing, social media posts and ads, webinars, online products, and old-fashioned networking.
Need help profiting from your brand?
- Master Content Marketing, Pamela Wilson’s book about using content to build your brand. Available in print, ebook, and audio formats.
- The Image Lab, coming in Spring, 2017. (Click to add your name to the interest list: you’ll find out first when it opens and get a discount.)
- Get personal coaching from Pamela Wilson as you build your profitable brand
Let’s stay in touch
Since 2009, we’ve published the Weekend Digest. It’s a compact email that arrives every Saturday morning that delivers the best links from around the web so you can learn more about how to create and profit from your brand.
When you sign up to stay in touch with the Weekend Digest, you get my free ebook, How to Brand Anything: Your Business, Your Idea, Yourself.
Add your name below to get the Weekend Digest — it’s free, fun, and quick to read. You’ll get How to Brand Anything delivered to your inbox when you sign up!