One of the biggest stumbling blocks people encounter when they try to do their own marketing is that they don’t know where to start. Is that where you are right now?
The First Step to Marketing Your Business
It’s simple, really. Start by gaining a deep understanding of the people you want to reach — your target market.
That information must come first. Before you write your tagline, choose your colors, or start to look at fonts, you must know who you’re aiming for.
Because if you don’t, your marketing will be scattered. One piece may hit your target, but another will be way off.
And, more importantly, your ideal customer won’t know your business has a solution for them. Because your marketing won’t reach them.
Watch the video above and discover how to hone your ideal customer description.
Who Is Your Ideal Customer?
And in the comments section, let’s talk about your target market. Who are they?