wd-15-3D-transPamela Wilson here. If you enjoyed this article, why not get the free Weekend Digest newsletter? Every other Saturday, you’ll receive one email that’s chock-full of information about the intersection of business, branding, design, and marketing. Join us.


  1. says

    GREAT video! I’m certainly one of those moths! Now I better understand when to use a drop shadow and how to better apply it. This is information I will use when creating my business materials but ALSO in digital scrapbooking!

    Thanks for sharing!!

    • says

      Mary and Paula, I’m glad to hear it was helpful. It was a lot of fun to put this together, and nice to be able to show and tell. i’ll do more of these in the future, so stay tuned.

  2. says

    thank god I don’t use drop shadows,
    I totally get your point. I love clarity in design.

    But I have another addiction: Every pic that I photoshop gets a lensflare, I’m obsessed with that effect.

  3. says

    Great tip–and great use of video! This is definitely a case where just reading your advice wouldn’t have made the same impression.

    As a drop-shadow over-user I’m a happy to have a rule of thumb.

  4. says

    Drop shadows are a relic from the 90’s Photoshop introduction… Holy Moly! Digital effects! (Remember how much Word Art used to happen?)

    You should do a post about gradient fades across… well… everything. Thanks “Web 2.0”! 😉

    • says

      Ugh: word art! I shudder just thinking about it …

      Gradients are another trick that can work beautifully or bomb big time. Good idea for a post!