wd-15-3D-transPamela Wilson here. If you enjoyed this article, why not get the free Weekend Digest newsletter? Every other Saturday, you’ll receive one email that’s chock-full of information about the intersection of business, branding, design, and marketing. Join us.


  1. says


    You are great at explaining the concept of design – I love fonts! Now, if you will excuse me, I have some headers that need to be reviewed after reading this post. : )

    Thank you – Theresa
    PS: Great webinar yesterday! I plan on purchasing your Big Brand System Design as soon as I finish another training program I’m working on. I particularly liked your thoughts on an “accent color”. I re-worked on some call to action buttons as a result and I really liked how they came out. Thank you!

  2. says

    This is very helpful. I’ve created a few simple logos, and also used some online “logo generators.” I’ve found that looking at other logos is good inspiration. Color scheme is another key aspect, which you use to great effect in this example. If I can’t decide on a font, I’ll type it out several times in different fonts to see how it looks. Often the decision comes down to the shape of a specific letter or two.

    • says

      If I can’t decide on a font, I’ll type it out several times in different fonts to see how it looks. Often the decision comes down to the shape of a specific letter or two.

      That’s exactly what I do! It’s a wonderful way to start, because — as you said — sometimes the letter shapes will suggest a solution.

  3. says

    This is exactly how my first ‘logo’ came about years ago, and I still use my rainbow letters, too. I may have to play with ‘squinching’, though!

  4. says

    I consider logo as the primary aspects of branding. I hope that one day my logo the fist would become popular and stand for the guy with an attitude.

    Also if you look at logo’s for nike and addidas they are forever remembered for their simplicity.

    Thanks for the lovely write up. I hope bloggers read this post and understand its importance.

  5. says

    I followed this advice a long time ago to design my own logo. I actually found out about http://www.dafont.com from one of your articles, used the site to see how my name looked in different fonts, picked up two and was in business.

    Of course, now that I look back I think that squinching would have made the logo look even better.

  6. says

    What a simple, and super valuable, piece of advice :) I’ve seen so many small businesses stop at step 1, and not only does it look unappealing, but it just screams unprofessional. I personally think that a logo is a pretty big deal. It’s one of the basic building blocks to your brand, and if it’s not decent, people can’t help but think that’s a reflection of your business and how much you value it in general. Your tip is a fantastic way to get around this if your budget is tight!

    • says

      You’re right, and it’s such a Catch-22 situation when you’re starting out. You need a logo but you can’t afford a professionally designed one. This solution is one way to create something that looks good until you can afford something else. It’s a place to start!

    • says

      Hi Krista! Your comment got caught in my spam filter, and I just rescued it. Sorry for the delay!

      Your site header turned out great: lots of personality there. Necessity can be the driver behind a lot of quality design work. Nice job!

  7. says

    I’d totally agree that most people could do a simple basic logo, but not all of them would see the “o” in Futura as a nice round one like a donut or even further, the “top of a coffee cup”.

    Also, they wouldn’t even think to adjust the tracking to tighten up tracking or kerning.

    That’s a designer’s eye looking at the logo and not someone using Microsoft Word.

    • says

      That’s what I’m here for, Justin! I’m teaching people to see things the way we do: to look beyond the obvious and see the forms, spaces and alignment.