Why a Shoddy Ebook is Bad for Your Brand

Why a Shoddy Ebook is Bad for Your Brand

Remember web video a few years back?

In the early years of online video, we were perfectly content to spend five minutes of our lives watching a video that was filmed with a laptop camera — while that laptop was on a lap. We forgave the jiggly end result, the hard-to-understand audio, and the slow pacing.

After all, we were watching video! On our computers! So cool!

Now, though, we’re not as patient with sub-par video. Because of the high video standards of people like Marie Forleo and Michael Hyatt, our collective standard for web video has risen.

The same thing has happened to ebooks

In the early days of PDF ebooks, you could simply save your text document as a PDF, and call it an ebook.

Your ebook could look like a well-formatted book report.

But PDFs can’t look like text documents anymore. Thanks to the efforts of people like Joel Friedlander, The Book Designer, and — truth be told — me, the standards for ebook design are rising, too. [Read more…]

Your Ebook Is Calling: 8 Reasons to Get Fired Up About Getting It Done

Your ebook is calling! Do you hear that?

It’s your ebook calling. That ebook you have inside that wants to find its way out into the world.

You’ve thought about it. You may have jotted down some ideas for topics. You may have even started writing it.

But it’s not done. Yet.

Today’s post is designed to “light a fire” under you. I want you to get excited about all the possibilities that await you once you get your ebook done!

Read on, get inspired, then sign up for next week’s free Brown Bag Webinar at the bottom of the page for even more inspiration. [Read more…]

What Kind of Ebook Should I Write?


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Ebooks now make up 20% of all book sales. Some of us initially hesitated to read books on screens … and most of us got over that pretty quickly!

Ebooks are good for business. They can spread your ideas, build your email list, and grow your profits.

The barriers to entry are low: no more searching for a publisher or finding an agent required. Your upfront investment is mostly time.

How do you start writing an ebook?

The first decision you have to make is what kind of ebook to write.

Should it be:

  • A 100% free ebook you give away, no questions asked?
  • An ebook you give to people in exchange for signing up to your email list?
  • An ebook you write to make money from — either by selling it on your website, or on Amazon or the iBookstore?

Today’s post examines these three types of ebooks, and helps you decide which one will best meet your goals. [Read more…]

10 Favorite Ways to Beat the High Cost of Marketing

10 Favorite Ways to Beat the High Cost of Marketing

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Marketing your business just isn’t what it used to be.

And that’s a good thing.

Because it used to be time-consuming, expensive, and exclusively for businesses who could afford to hire experts to do it for them.

Now, we have free and inexpensive tools that are readily available to help us get the word out about what we offer. As Ben Franklin once said:

“A penny saved is a penny earned.” –Ben Franklin

In today’s post, I’m sharing my ten favorite resources to help you save money as you market your business.
[Read more…]