Confession Time: What’s Your Favorite Font?

Favorite font for business

This week on the Big Brand System, I’m turning the mic over to you again, like I did here and here.

We talk a lot about fonts on these pages. Today I’d like to hear what your favorite is, and how you use it.

We all have our preferences. Some people prefer serif fonts, and shy away from using sans-serifs. Some people like sans-serifs exclusively, and think serifs look too old-fashioned.

And plenty of people like them both, and prefer to use them together (like I do here).

How About You? What Font Do You Prefer?

  • Is it a headline font that’s full of personality?
  • Or is it a text font you’re crazy about because it’s very readable, even at small sizes?

Please share in the comments. Tell me what your favorite font is, and why you like it.

If you it found somewhere on the web, feel free to add a link to the page so other Big Brand System readers can see it in action.

PS: If you want more information about fonts, and a free (no opt-in) reference sheet, go here.

What are you waiting for? Head to the comment section and leave your confession! :-)

PS: All the fonts in the illustration at the top are free, and are available for print and the web from the Google Font API. If you like free fonts, give a Like to the Big Brand System Facebook page, where I host Free Font Friday, featuring my favorite free fonts from around the web.

Comments

  1. says

    My favorite fonts that I find my self using A LOT:

    Myriad Pro – Headlines / Titles

    Oswald – Looks amazing when its capitalized. Love using it on web designs for heading consider it is in Google Fonts.

    Proxima Nova – Another really cool font. I love the “Black”” type. It looks great in banner design because you can do the bold / light effect very well considering all the font-weights available. Helvetica Neue for the same reason because it has so many weights available.

    Lora – Very easy to read. It has become my first web font choice now :)

  2. says

    I have two faves right now…

    League Gothic for headlines and pop.

    Helvetica Neue for all of the above! I love the crispness of the regular font AND, the versatility of it because there are so many variations – it’s a real powerhouse!

    ~ Gina

    • says

      Me too! ;-) You can fit a lot of letters in a small space with that font. It allows me to indulge in my love of extra-long headlines without taking up too much vertical space.

  3. says

    I love Blackadder, but it only works well for my “brand name” – it is not very readable in text. I am having trouble coordinating a font with it for the text part – any suggestions?

      • says

        Glad you brought up Blackadder. I use it for the title on my Dream-Speak e-books and I have often wondered what worked best with it. We used a sans-serif for the sub-title. Rotis is what was used on the last cover. I do love Blackadder.

  4. says

    Janson has always been a favorite font. It is clean, beautiful and works well for headlines as well as text. It is readable at a wide range of sizes and has a wonderful italic.

  5. says

    I love Futura. It’s been around long enough to become a modern classic. I like how it looks elegant and refined, yet yet open and casual. We are pairing it with Serifa in our new marketing materials and logo, and working to move our website to use an embedded version of both fonts sometime next month.

  6. says

    I love working with Impact because it is so easy to manipulate in logo design situations. For instance, I make garden banners, so for my logo I filled it with a background of blue sky with puffy clouds. I am looking forward to exploring some of the fonts mentioned in the comments above. Helvetica Neue is already a favorite for all of the reasons mentioned.

  7. says

    I pretty much save my love for fonts that go right over the top. :)

    I used Sketch Rockwell (oh I love hand-drawn fonts) for my Blueprint and I still really just like it a lot. I use Felt Tip Roman on slides all the time as well.

    There was a crazy font I loved but I can’t remember the name. One of those hipster ones where the letters wrap around one another. (I realize this narrows things down hardly at all.)

    • says

      Those sketchy, hand-drawn fonts look fab on slides: it makes them feel very personal and warm.

      When you wake up at 3:00 am with the name of the hipster font on the tip of your tongue, let us know what it was, Sonia!

  8. says

    I am still holding out for a left handed font. A font that slants to the left instead to the right. Are there any? I don’t know what the font is that I use for my signature on my blog posts, but we took it and slanted it backwards. I am not even left handed, but for some reason my handwriting slants that way. A left handed font – I am holding out.

  9. says

    I found a beautiful handwriting font that I use for my website’s title. It’s called handwriting-draft and it’s from fonts-lab.com.

    I use Book Antiqua for my web content and headings. It has good, strong look.

    For print, I’m a big fan of DIN.

  10. says

    Advantage & BacktalkSans BTN always end up being my go to fonts. They work well in a variety of my graphic design projects. They’re also popular with my customers.

    For me personally, I love Fontmoochers. It’s curly, crazy and bubbly like me :-D

    I got it via a customer who creates her own digital scrapbooking. The website is http://www.kevinandamanda.com/fonts/.

    Be warned, these fonts can be highly addictive.

  11. Beelissa says

    As an old timer, I’ve always loved Goudy, Garamond and Palatino for text, because they’re different from Times. I tend to be drawn to fonts with really tall/long ascenders and descenders, or fonts that are extremely light or extremely bold. I really like a lot of the casual and handwritten fonts by Kimberly Geswein like Loved by the King and Gloria Hallelujah (http://www.kimberlygeswein.com/).

  12. Mags says

    I’m a font addict! I just recently used Tangerine when I created a Thank You card for an event I was at last weekend.

    I do have many favourites but my latest fav is one that took me a long time to find. I wanted a fun type font for my logo which I’m creating for my site'(currently under development.) I’ve also decided to use it for my menu/nav as well.

    It is called Rickles and can be found at Font Diner. It is free for personal usage but for commercial usage it must be purchased.

  13. says

    Oh, my god! I love Font Diner and those fabulous Googie-style fonts. Unfortunately, they don’t mesh with my work.

    My go-to font is Century Gothic. Simple, clean, and I like the uppercase M.

    I like it for all the same reasons as Futura and the various Helveticas – clean and modern. However, I find it easier on my eyes and less cluttered on the page. I like how it’s open and breezy with a nice balance of angles and rounds, yet sophisticated enough to be formal when needed.

    Very few other fonts share the same AGE (yes, Pamela, I have been paying attention) as Century Gothic, so I wind up using it all by itself.

    • says

      Century Gothic is a cool font. I like the “ball and stick” shapes: very basic, but friendly and open. I’m glad to know the font information has been helpful. Thanks, Andrea. :-)