Human beings are hardwired to be captivated by stories. We find them irresistible!
That’s why when your marketing message is delivered as a story, your prospects find it easy to listen to, pay attention to, and act on.
Some “storyselling” ideas you can use for your business:
- Market your business with a “transformation story” that details why one customer desperately needed your products and services, and the amazing results they got from them.
- Tell an “origin story” about how you started your business, and why you do what you do.
- Share a “community story” about how your business has had a positive impact on the community where you live (or the online community you serve).
- Give your product or service a voice, and tell a “point of view” story in this voice.
The last one’s only for people who aren’t afraid of a little creativity. For example, I could write a story that goes like this:
“I’m Pamela’s laptop, and my favorite time of the week is when she sits down to write her Big Brand System blog post.
I can always tell when she’s in “blog post mode,” because all the same elements are there: she takes me to a comfortable spot with no distractions, she’s got a cup of tea by her side, and she looks determined.
Then she opens up MindNode, my mind mapping software, and gets to work. She takes 15-20 minutes to map out a basic structure: headline, subheads and main points. Then she copies the mind map and pastes it into a Byword text document. She puts Byword into full screen mode so she can focus on the task at hand. Details are filled in, transitions are written, and a call to action wraps things up at the end.
When she’s done, she fires up her WordPress website, searches for an image to complement her words, and formats her page.
Once she’s previewing the final product, I know we’re in the home stretch. She checks and double-checks to make sure the post features important keywords, then she preps it to be published.
I say goodbye as my screen closes, and hear her move away to make another cup of tea: another Wednesday post is ready.”
See how I did that? I just shared a lot of information about the software and the process I use to write my posts. Because it was in the form of a story, you probably fell right into the rhythm of the story and didn’t even notice that you were learning something at the same time you were being entertained.
Share how you use stories to market your business
Do you market your business with stories? Do you plan to in the future? Let’s chat about it in the comments.