The Valuable Brand Asset You Can Develop This Year

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"He who seeks beauty will find it." – Bill Cunningham

A big part of what I share here at the Big Brand System is to help people to learn to see things they’re not accustomed to noticing.

Unless you were born with vision problems, you don’t need to learn to register images. You opened your eyes a few moments after you were born and started taking in the world around you.

But designers — and people who want to learn to apply design principles to their marketing materials — need to go beyond just registering images. We need to interpret them.

It takes practice, but if you know what you’re looking for, you’ll start seeing the concepts outlined here everywhere you look. [Read more...]

Self Reliance and the Art of Marketing Independence

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I’m breaking all the rules here, but I feel like I owe it to you.

You see, all the marketing rules say I should cultivate an air of mystery about my upcoming projects, and drum up excitement to a fever pitch just before I release something.

And I’ll do those things, I promise. ;-)

But in the meantime, I want to let you know what’s coming in 2012 from the Big Brand System. [Read more...]

All the Best to You!

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Today, I want to stop for a moment and thank you for your time and attention this year. I appreciate each and every one of you!

I’ve made a donation to my local food bank in the name of all Big Brand System readers.

Thanks for inspiring what I do here, and for your participation in the community we’ve created at the Big Brand System.

Here’s hoping you enjoy the last days of 2011, and 2012 brings you great success.

All my best,

PS: If you’d like to create videos like this, I use Animoto.com (affiliate link). They’re running a special now through the end of the year: purchase a one-year Pro Plan, and get three additional months free. The offer ends December 31, 2011.

Shifts Happen: 3 Reframes to Transform Your Marketing

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Think about marketing differently for better results.

Three simple attitude shifts will make a difference in your marketing.

How would you like to learn three simple ways to think about marketing that will radically transform the results you get? These attitude shifts will allow you to make huge strides in your business marketing, and they won’t cost you anything.

Shift Number 1: Marketing isn’t a ‘once and done’ deal.

Wouldn’t it be great if we could just “do our marketing” once and for all? The attitude shift here is to think of marketing like one of those survival tasks you must do every day. Like eating, sleeping and getting some exercise, your business will work better if marketing is part of your daily routine. [Read more...]

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