wd-15-3D-transPamela Wilson here. If you enjoyed this article, why not get the free Weekend Digest newsletter? Every other Saturday, you’ll receive one email that’s chock-full of information about the intersection of business, branding, design, and marketing. Join us.


  1. says

    Wonderful Pamela! You’re right of course but I’d never considered there would be a set of ‘wealthy’ fonts!

    And needless to say they’re lovely! I’ve bookmarked this one so I can choose some nice fonts for future products.

    • says

      These are the kinds of fonts I look for when I have to design for this demographic group, so I thought I’d share them with all of you!

      I’m glad you found it useful, Rachel. Thanks for your comment. :-)

  2. says

    I find this quite interesting considering I’ve been looking at fonts for cufon and @font-face replacements on websites for the last three days. I firmly believe that fonts with personality and pizazz are the final finishing touch for any site, or brochure. Thanks for the list!

    • says

      I’m glad it was helpful, Kaelin. I don’t know how many of those fonts are available on web font servers, but as long as you know the basic traits to look for, you’ll be able to find some that work.

      Have you looked at Typekit for font replacement? That’s what I use on this blog, and I’ve been very happy with it.

  3. says

    How neat was that, looking through all those fonts. Thanks for the Squirrel site. Now, if I can only figure out how to make changes to my blog header….Wish Id had this feature when I was taking typed pages to the printer, trying to get them to do what I envisioned.

  4. says

    I’m in negotiations with one of the font authors for the use of his font as a web-font. It’s possible to turn any ttf or otf font into a web font, but you have to get permission. TypeKit however…. gosh that’s nice. That’s exactly what I’ve been coding by hand- and they already have author permission. Thank you!!

  5. says


    Another great typeface article. I have loved fonts for a loong time – my library is huge. It is so nice to see a series for articles just on this topic!

    Also, thank you for the link to Font Squirrel – this is a new one for me.

    Thank you again,

  6. says

    I’m working on a piece targeting personal injury attorneys. I can’t even begin to image what kind of font would resonate with them. Yikes.

    Love the view from the tub at your mountain home.

  7. Kars says

    Thank you for sharing such an amazing selection of typefaces. On top of all they are also free.

  8. says

    Very well written Pamela. The example you relate is awesome. It helps us understand and relate better.

    Now we know why we need to choose typefaces.

    I can only say Simply Superb.

  9. says

    Hi Pamela
    Love your stuff. I forward it as often as I can.
    Fonts…some real beauties for sure.
    What’s the scoop on receiving these fonts as set up in e-letters?
    If I use one, does that mean they will display as such on recipient’s screen or do some systems transpose them to another default system font? Perhaps you’ve covered that in a previous post…if so, can you point me in the right direction? Thanks.

    • says

      Well hi there, Dawn!

      Unfortunately e-mail is still in the dark ages when it comes to typography. You have to stick to the basic 8-10 fonts everyone has installed on their computers.

      I did write about web typography in general though here: http://www.bigbrandsystem.com/typeface-combinations-that-work-on-the-web/

      You can use custom typefaces on your website now, but they have to be “served” up by a third party. I use Typekit, which is a paid service. The Google Font API is free, but has a smaller selection to choose from.

      It’s good to see you here! Thanks for the comment. :-)

  10. says

    Oooh, the fonts! 😀

    Yes, as a fellow font addict, articles like this are wonderful to see.

    They let me expand my collection intelligently and help me to control my own ‘download everything NOW!’ desires.

    Thnx so much! :-)
    Am also including this in this week’s Roving Robin for EugenOprea.com – gotta share the love, ya know! 😀

  11. Kars says

    Hey, is it coincidental that the title makes me think of the Good Charlotte song- Lifestyles of the Rich & Famous? 😛