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The “System” in Big Brand System

Big Brand System products are divided into levels like university courses. Pick the product that’s right for you, and mix-and-match to meet your needs.

The Big Brand System

  • LEVEL 1 guides lay a firm foundation for your branding efforts with easy-to-understand instruction.
  • LEVEL 2 guides build a recognizable brand using marketing and design techniques.
  • LEVEL 3 guides grow your brand with advanced marketing and design techniques.
  • LEVEL 4 products feature step-by-step instruction for creating important elements of your marketing program.
  • Coaching is available if you need targeted guidance from Pamela Wilson of Big Brand System.

Click the product titles below to read a brief description of the products in each level, and to find out more.

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Level 1 guidesLEVEL 1 guides (available now) lay a firm foundation for your branding efforts with easy-to-understand guidance. They include:

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level-2LEVEL 2 guides (available mid-2014) build a recognizable brand using marketing and design techniques. They include:

  • MARKETING: Crafting a Compelling Brand Promise | Read overview
  • MARKETING: Building Brand Consistency the Easy Way | Read overview
  • DESIGN: Pro-Quality Pages with White Space & Grids | Read overview

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level-3LEVEL 3 guides (available late 2014) grow your brand with advanced marketing and design techniques. They include:

  • MARKETING: Develop Winning Strategies & Tactics | Read overview
  • MARKETING: Harness Print & Advertising to Win New Customers | Read overview
  • DESIGN: How to Use Composition and Hierarchy to Polish Your Brand | Read overview

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level-4LEVEL 4 products (available now) are step-by-step courses that will show you how to create important elements of your marketing program.

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MARKETING LEVEL 1
Ideal Customer Finder

It’s the first — and most important — step in your marketing journey. Who are you going to sell your product or service to? Increase profits by focusing on people who want what your business offers.

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Business Name & Tagline Finder

MARKETING LEVEL 1
Business Name & Tagline Guide

Uncover the absolute best name for your business. Power up your business name with a tagline that complements and completes it. It’s a two-tiered process you’ll enjoy.

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Brilliant Brand Color

DESIGN LEVEL 1
Brilliant Brand Color

Pick the five colors you’ll use for all your marketing: two perfect main colors; two complementary background colors; and one attention-getting accent color. An easy system anyone can use.

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Beautiful Typography

DESIGN LEVEL 1
Beautiful Typography

Find the perfect fonts for your business and brand. Discover where to look for fonts, how to choose and combine them, and advanced design tips to handle typographic design like a pro.

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Coming Late 2014MARKETING LEVEL 2
Crafting a Compelling Brand Promise

Your brand goes way beyond the visual representation of your business. A strong Brand Promise will guide everything you — from how you talk about and present your business, to how you treat customers.

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Coming Late 2014MARKETING LEVEL 2
Building Brand Consistency the Easy Way

Once your brand is established, you’ll build recognition and your business when you use it consistently across all media. This guide will show you an easy way to communicate your brand consistently for maximum impact.

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Coming Late 2014DESIGN LEVEL 2
Pro-Quality Pages with White Space & Grids

Discover how to use those elusive design tools — white space and grids — to make everything you create for your business look more polished and professional.

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Coming Late 2014MARKETING LEVEL 3
Develop Winning Strategies & Tactics

Find yourself trying one marketing tactic after another with no real plan? Marketing works best when it’s implemented with a plan in hand (and some room for adjustments, of course).

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Coming Late 2014MARKETING LEVEL 3
Harness Print & Advertising to Win New Customers

Print is alive and well, and so is advertising. After you’ve developed your web platform and social media, maybe it’s time to try ink on paper? These guide will provide techniques for getting the most out of print and ads.

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Coming Late 2014DESIGN LEVEL 3
How to Use Composition & Hierarchy to Polish Your Brand

You’ve got design basics down pat, but you’re not always happy with the materials you put together. With a few rules of composition and the basics of hierarchy in hand, everything you create will look more professional.

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eBook EvolutionLEVEL 4
eBook Evolution

Gives you everything you need to write, create (including pre-designed templates) and market your business. Want to sell your ebook on Amazon or in the iBookstore? eBook Evolution shows you how. You can use your ebooks to build a mailing list, promote your ideas, and add to your bottom line.

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List Setup KitLEVEL 4
List Setup Kit

From opt-in forms to how to plan your campaigns, there’s a lot to learn about email marketing. Wendy Cholbi and Pamela Wilson walk you through the first steps to building an email list, and help you lay the foundation for a solid successful email marketing program.

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Site Setup KitLEVEL 4
Site Setup Kit

Your website should look great, work well, and be easy to update and maintain. If it doesn’t live up to what it should be — or if you don’t have a site at all — Wendy Cholbi and Pamela Wilson are here to help with everything you need to create a website you’ll love.

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Pamela WilsonCoaching with Pamela Wilson

Every business is different! Sometimes you need targeted help to grow your business.

Pamela Wilson has been helping small business owners grow their businesses for over twenty-five years. Get her targeted help for your business by booking a Spotlight Coaching or VIP Coaching session.

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Big Brand System Philosophy

Pamela WilsonHello! It’s Pamela Wilson of Big Brand System.Thanks for visiting my Store page.

I believe every small business owner should feel empowered to market their business themselves.

“Empowered” means you have the knowledge, confidence, and tools to get the job done.

You understand how to target your ideal customer, and how to build marketing materials and campaigns that grow your profits.

I believe in the undeniable power of combining strategic marketing with great design.

  • If your marketing is well-thought-out, but looks terrible, no one will take your business seriously.
  • If your design is beautiful, but your marketing isn’t planned strategically, it will fall flat.

This combination of strategic marketing and great design builds a BIG brand that grows your business.