NOTE: This page includes a short, free quiz that will help you identify your brand personality in just a few minutes. Thousands of people have used this quiz to pinpoint their verbal and visual brand. Enjoy!
– Pamela Wilson, BIG Brand System
Every brand has a personality, and if you’re in charge of your own brand, it’s crucial to figure out what that personality is, and how to communicate it consistently.
On this page, you’ll discover the meaning of “brand personality,” and you’ll get a free worksheet that will help you quickly identify your own brand personality traits.
What is a brand, really?
You probably expect me to talk about your logo, don’t you? A logo can be part of a brand, but it’s not the whole story — not by a long shot.
Building brand identity goes well beyond your logo. Your brand is the experience customers have when doing business with your company. It includes:
- The benefits you commit to delivering. These are things like more time or money, recognition, acceptance, security or pleasure. Does your product or service deliver any of these benefits?
- The promises you make and keep. These include the features your product or service offers, and how you deliver them. Do you meet the deadline or delivery date? Do you include extras, or go above and beyond the ordinary? Do you find ways to add value?
- How you follow up after you’ve delivered. This covers aspects of your business like how you keep in touch, how you deal with problems that arise and how you nurture your business relationships over time.
That’s a brand. So what is brand personality?
Your “voice” forms your brand, too. Your brand voice is the verbal part of your brand presentation: the words you use, the tone your copywriting takes, the way you answer the phone and the style of your letters.
Finally, your visual presentation wraps it up in a cohesive package. At least, it should. Your visual presentation should be a reflection of everything we covered above: the benefits you offer, the promises you make and keep, and the words you use to present your products or services.
Your visual presentation includes things like:
- Your colors
- Your typefaces
- Your logo
- Your overall graphic style
A quick exercise to uncover your brand personality
Here’s how to discover your company’s brand personality so you can use this style in all the marketing efforts you undertake in the future.
Sit down with your favorite beverage and do the quiz below. Spend 10 minutes thinking about where your company is when it comes to these descriptors.
Do not over think this and don’t be afraid to envision where you’d like your company to be, even if it’s not there now. Choose your best answer and read on.
Uncover it and let it shine
Every brand has a personality. One personality isn’t “better” than the other. Once you identify your company’s brand personality you can use that knowledge in all the marketing work you do.
Your communications will look and sound like they’re coming from the same source over time, and your decisions about how to express your brand verbally and visually will be right on target.
This exercise only works if you actually take ten minutes to do it. Carve out the time today to think it through, and see for yourself how much easier it is to market your business.
Inexpensive guides to help you create your brand
Discover my targeted guides that will give you the tools you need to build a strong, recognizable, BIG brand for your business in the Big Brand System store.