How to Use White Space to Make Your Marketing Clear and Easy to Read

(Watch the video to see why I made that face!)

There are a few design concepts that confuse people when they’re first learning them.

White space is definitely one of them.

You know that well-designed pages use white space. But when it’s time for you to use white space yourself, you may not know how to approach it.

It’s important to master white space, because doing so makes all your pages — whether they’re in print of on the web — more inviting and easier to read.

This week’s video shows you the first places to add white space to your pages. It’s easy once you get the hang of it.

Over to You

Does white space confuse you? Let’s talk about it in the comments, and I can clear up any confusion you have.

wd-15-3D-transPamela Wilson here. If you enjoyed this article, why not get the free Weekend Digest newsletter? Every other Saturday, you’ll receive one email that’s chock-full of information about the intersection of business, branding, design, and marketing. Join us.


  1. says

    Pamela – one of the reasons why your information is so accessible is that you always give examples to demonstrate what your teaching. I know this makes sense, but so many people don’t do it.
    BTW – interesting look on the still!

  2. Bea says

    I echo the kudos. I love quick vids that give just enough info to digest and that makes an impact. Thank you for saving my brain info overload. I love your explanations!

  3. says


    Your site is already the best example of the use of the white space;

    It’s very relaxing for the eyes…

    And you have also another white space : in the style,

    It’s very relaxing for reading

    Thanks for all…

    • says

      Thanks, Percy … and thank you for subscribing to the YouTube channel!

      There’s a link in the sidebar for anyone else who’d like to subscribe. You’ll be the first to see new videos I post there.

  4. Lori Miller says

    Loved your commercial – good info (and convincing delivery too!). Really appareciate your helpful suggestions.

  5. says

    I couldn’t agree with you more about having enough white space. I try to have our sites designed with white space as I sell promotional products and they are very colorful. It there isn’t enough white space then it is hard to see the products. When we created our blog site we keep it very clean and easy to read. Good information for all.