PLEASE NOTE: VIP Coaching is currently closed and will open again in January, 2017. Add your name to the waiting list to find out first when spots open up:

Your focused path to a more rewarding business


You've got dreams. Big dreams. Let's work together to make them happen.

  • You spend your days spinning your wheels — you're plenty busy! —  but you aren't moving any closer to your goals
  • You don't have a free moment to step back from your business to confirm you're aiming in the right direction
  • You aren't sure what strategy to use to market your business, manage growth, or price your products and services

I've been there, and I'm here to help

Pamela WilsonI'm Pamela Wilson. I've founded and run two successful businesses — one offline, and one online.

I've owned Big Brand System since 2009. From this site, I've reached hundreds of thousands of business owners. I've launched over a dozen products, including a member site, educational programs, and ebooks.

How did I do it? I used content marketing — blogging and guest blogging — to reach the audience I was seeking and expand my platform. I'm a frequent guest on podcasts. I've leveraged webinars to expand my reach. I speak at events around the world.

Now I'm Executive Vice President of Educational Content for Rainmaker Digital. I know how to develop and promote courses people love (and want to pay to take).

I manage the editorial team for the Copyblogger blog and our Authority member site for advanced content marketing training. I know how to work with and coordinate within a team to meet strict and often short deadlines.

In my almost-thirty years in the business world, I've seen a little bit of everything. There's a really good chance I've even seen exactly what you're experiencing right now.

  • You want the rewards of running your own business, but these days it feels like the business owns you (I love helping with this one!)
  • You feel paralyzed by a lack of confidence about your plans (I can help polish those plans and boost your confidence)
  • Your business is complex — or it's in flux — and you aren't sure how to market it (I live and breathe marketing strategy)


  • Pamela’s coaching is nothing short of miraculous. She asked excellent clarifying questions about the goals for my business and for coaching — and then got down to the business of coaching me through them one by one. At the end of each call I had a clear “how-to and to-do” to support my business and marketing success. I got more value from one hour of business coaching with Pamela than I have with any other coach. If you’re wondering if you should coach with Pamela — please don’t hesitate. You and your business will be forever changed! – Lee Miller, Pink Bubblegum Websites

Here's what's included in every VIP Coaching package

Whether your purchase one VIP Coaching session or sign up for a full year of personal guidance, every package includes the same basic elements.

Work with a coach you can trust

Truth is, I don't have a fancy coaching degree. I don't have any kind of certificate on my wall proclaiming me a coach.

What I do have — and what I'll offer to you — is almost thirty years of business experience in both the offline and online worlds.

I'm one of those people who others come to for advice — I always have been. I'm a careful listener, and I'll help to draw out what's holding you back right now.

Even better, we'll work together to figure out how you can go beyond where you are now and achieve success — whatever success looks like for your business.

Choose your coaching package

12 VIP Coaching Calls

I want twelve 1-hour VIP Coaching calls!

6 VIP Coaching Calls

Sign me up for six 1-hour VIP Coaching calls!

1 VIP Coaching Call

Sign me up for one 1-hour VIP Coaching call!

How VIP Coaching helps you succeed

When you become a VIP Coaching client, you get guidance and insight from someone who is an experienced business leader, marketer, graphic designer, and writer. Each hour-long VIP Coaching call is recorded, so you can be “in the moment” during the call, and listen again later for any details you might have missed. IMPORTANT: You must use the coaching hours you've purchased within the time frame noted. Together we'll build momentum in your business during the time we're working together!


  • Now I have a brand and I understand how the pieces fit together. I know why I wasn’t getting ahead and even more importantly, I can now figure out what’s next – and there’s always a next. My product mailing list is growing for the first time in a year and now people are getting to know me and what I can do for them. I do more than recommend this coaching. I endorse it. –David Pederson, Technical Copywriter
  • Pamela’s coaching emboldens me to go for it! It’s so nice to be taken seriously and to be respected by someone as expert and experienced as Pamela. Her confidence in me (along with her guidance) meant I ended up overshooting my goals. I have a new product almost ready to go and a detailed actionable plan for the rest of the year. – Jacqueline Stone, Therapist and owner of

fired-up-topMy “Fired Up” Guarantee

I guarantee you’ll be so thrilled with the advice, guidance, and feedback you receive from our session that you’ll be fired up and excited to start applying it all to your business.

If not, I’ll refund your first VIP Coaching session in full, no questions asked.fired-up-bottom



Exclusively for VIP Coaching clients! Add an “Accountability Boost”


Anyone who purchases VIP Coaching qualifies to upgrade their package with an Accountability Boost.

Each boost includes four email exchanges with me (one per week) to report on your progress, ask questions, or get feedback.

Boosts can only be purchased in conjunction with coaching packages and are not available separately.

Accountability Boost emails are great for:

  • Getting feedback: I'll take a look at your new About page, your headline ideas, book covers you're considering using ... whatever you'd like my feedback on, I'll be happy to provide it by email.
  • Gaining access to a sounding board: working through a big decision and want an outsider's perspective? Share it with me, and I'll help you think it through.
  • Accountability! Check in and let me know how your project is progressing. I'll send some encouraging words your way. :-)

Accountability Boosts are $250 each. Only current VIP Coaching clients are eligible to purchase Accountability Boosts: you'll receive a link to buy in your email receipt.

Choose my VIP Coaching package