wd-15-3D-transPamela Wilson here. If you enjoyed this article, why not get the free Weekend Digest newsletter? Every other Saturday, you’ll receive one email that’s chock-full of information about the intersection of business, branding, design, and marketing. Join us.


  1. says

    We’re a client of Pamela’s and she explained tag lines to us so clearly. We came up with our tag line within 10 minutes with her guidance and we’re using it in so many different ways. Thanks, Pamela!

  2. Ije says

    Great post! I’m in the middle of website revamp and you just helped me figure out in 5 minutes what I’ve been agonizing over all day! Thanks!

  3. says

    This is an amazing article.
    First of all, I never had a tagline and never thought about its importance.
    Now you have not only explained why I should have one, but also how to create it. It took me 2 minutes to relize what should my tagline be. Thank you!