The 13 Minute, 33 Second Website

A photo of a light trail at night

Last year, I converted the Big Brand System website over to the Prose theme by StudioPress, and wrote a review about it here.

But prose is so … plain

Prose is plain when you first see it. Let’s face it, when you go to the StudioPress theme showcase, Prose looks like the wallflower theme that never gets a turn on the dance floor because she’s so ordinary looking.

Dress her up and she’s ready to go in 15 minutes

I’m here to report that Prose will help you create a gorgeous custom website that’s full of color and images, and is 100% unique … and you will be astounded at how fast it is.

In the video above, I prove it to you: watch as I put together a custom website style in 13 minutes and 33 seconds without knowing a line of code.

Question of the week

Do you use WordPress and a premium theme? I’d love to hear about it in the comments.

I know my readers are WordPress users, but there are also plenty of Drupal, Joomla and HTML websites out there. Let me know what you’re using, and share any questions you may have about the video above.

Pamela Wilson

Pamela Wilson

Pamela Wilson coaches people to build profitable online businesses. She's an online educator, author, and keynote speaker. Read reviews of the tools used to run this site and business. Have you taken the free Focus Finder quiz yet?

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44 thoughts on “The 13 Minute, 33 Second Website”

  1. Pamela,

    Great video, I haven’t played around with Prose yet (on my list of To-Dos) and after watching this video – it’s gonna be fun!

    Thanks for the tutorial – Theresa 🙂

  2. I started with Prose after seeing what you did with it last year. But of course I am always curious to see what else I can learn from you. Not surprisingly, I learned quite a few things in this wonderful video, and now I’m eager to go back and “tweak” my Prose design settings. You’re really good at what you do, Pamela! Thanks for sharing your expertise with the rest of us. 🙂

  3. This video is great. I use the Prose theme and will be making changes to how it looks. Thank you for the guidance. I hadn’t realised how much it is possible to do with this theme.

    Another winner, Pamela.


  4. That was fun to watch Pamela! Nicely done. I like knowing what other themes feature behind the scenes. I’m on Thesis (though I also have Genesis/Freelance) and while I like it, it does require some code skill to customize things like the footer and some other stuff that you did on the video. I’m setting up a new site right now, and your video reminds me of the value to make some decisions early on and then just buzz right through them. I know the colors I want, for example, but it makes things take longer when I’m dithering and evaluating shades and so on, back and forth on the site, changing, re-doing, etc.
    Good job! Makes me want to go check out my other theme now 🙂

  5. Hey Pamela,

    Seems like you have been using Prose a lot and I bet that site could have been completely ready to go in only a few minutes.

    For the people who are interested in getting their sites built from scratch, would you recommend starting with the Sample Child Theme or just using a blank css file and take it up from there?

    Looking forward to your response and thanks in advance!


    • I think it depends on how comfortable they are with CSS. If they know how to rock it, they can start from scratch.

      I haven’t used the Sample Child Theme personally so I can’t vouch for it, but since it’s made by StudioPress I assume it’s a solid theme.

  6. Pam, this was a dandy to watch! Thank you. May I ask:
    would love to buy your Site Set Up Kit, and I already have Genesis and Prose.
    Is there any reflection of price difference that you have for that?
    thanks and again very helpful video!

    • Hi Lisa,

      We’re not selling the Genesis Framework and Prose theme: StudioPress allows us to distribute a copy with our product as long as we provide support for it. So we can’t offer a discount at this time. Sorry 🙁

      That being said, I believe that the information and support you’ll get in Site Setup Kit will help you make the most of your Prose investment. It’s still not a lot of money to pay for a customized website you can maintain yourself. Many of our Site Setup Kit owners already owned Prose, so you’ll be in good company! 🙂

      • thanks Pam.
        Yes, I know you are correct– that is not a lot of money to pay for a site that I can maintain myself. This seems like the thing I have been looking for.
        Look forward!

    • It’s really a great theme, and is built on a very solid framework. It’s not perfect (no theme is), but it’s super flexible and easy to use, and does 95% of that the average user needs.

      And Prose 2.0 — from what I’ve heard — is going to take our breath away!

  7. Prose is awesome. I’ve already created two sites with Prose. Easy peasy. Your video is brilliant and really shows how slick it is to work with. Your video is worth a 1,000 words. Great job–thanks Pamela.

  8. Thanks for the video, Pamela.

    I use a mix of Thesis, WooThemes and Themify on the sites I build. Have been curious about the Genesis Framework and appreciate the time you took creating this for us.

  9. You know that project that you don’t want to start because you kinda don’t know how to do it? Yah, that has been me all week. And then, Bam! there’s how to do it in 13 minutes 🙂 Thanks for putting me out of my misery, the Studio Press project just moved to the top of my to-do list.

    And PS> Prose is a hidden gem! I just realized it’s exactly what I’ve been looking for for another project I’m working on. Thank you, thank you!

  10. Thanks for the great video, Pamela! I’m 95% convinced that I need to buy your kit and NOT pay the $3500 I was about to commit to for a “professionally-designed” website.

    My question is whether Prose and your kit are the best fit for me at this stage when really all I need is a Blog and an About page, with perhaps the navigation bar also having pages based on blog categories that pull from the main blog page.

    Does that make sense?

    • Hi Julie,

      It sounds like it would be a great fit! And you can definitely set up your navigation to pull categories from your blog posts: we have a whole lesson about setting up your navigation menu that walks you through how to do it, step-by-step.

      And $3,500: wow! I’ll bet you can think of lots of ways to spend the $3,250 you’ll have left over. 😉

  11. Pamela that was brilliant
    Why don’t Studiopress produce videos like this?

    As you say the Prose theme looks pretty dull, and that must put people off, but your video shows how to transform it.

    You’ve inspired me to do a post on Prose – any chance I could use your video, with full attribution, link back etc?

    Great video.

      • Thanks Pam
        I’m over to your About tab and I’ll put a Prose post together over the weekend.

        Seriously… Brian G should have you produce a few Genesis videos.
        Video cuts down that long long learning curve.

        Many thanks


  12. Great video tutorial Pamela. Not only was your tutorial excellent, but the quality of the video was perfect. A lot of these types of video tutorials aren’t picture perfect like yours. Especially when you click the full screen button. On my Mac it was just like being there looking over your shoulder.

    I have to agree with Keith, Studiopress should hire you to do video walk throughs for all of their templates. I found you through the post at Copyblogger that mentions this post, I was intrigued because I just recently installed the Prose theme and after watching your video learned a few things. Thanks.

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