Design 101 | Don’t Write a Thousand Words, Use an Image

Writing can be tough, especially if you’re writing for your own business.

Your words need to inform, convince and compel your readers to act. It’s a tall order, but it’s much easier to accomplish if you pair your words with an image that does some of the work for you. An image can speak a thousand words, but only if you choose it and use it carefully.

The most compelling images ask the viewer to make a mental leap to connect what’s in the image to the words you use. Straight illustrations of your topic work, too, but aren’t as engaging.

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Design 101 | Successful Design: Who’s in Charge Here?

To design a page that’s easy to understand, you have to discriminate.

That’s right: I’m advocating information discrimination. Deciding on a hierarchy for your information – from most important to least important – will help you decide how to place things, how large, bold or colorful they should be, and where you should put them on your screen or page.

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Design 101 | Make it Easy to Consume Your Information with White Space

It's tough to consume information when it's filled to the brim like this coffee cup

White space is any space on your web site or printed page that doesn’t have graphics or text. It’s the “non-content” your readers will thank you for including, because it makes it easier for them to consume information on your website.

When people first try to create their own marketing materials, their first impulse is to not “waste” space, and they fill their pages with information.

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