Writing can be tough, especially if you’re writing for your own business.
Your words need to inform, convince and compel your readers to act. It’s a tall order, but it’s much easier to accomplish if you pair your words with an image that does some of the work for you. An image can speak a thousand words, but only if you choose it and use it carefully.
The most compelling images ask the viewer to make a mental leap to connect what’s in the image to the words you use. Straight illustrations of your topic work, too, but aren’t as engaging.