If you’re putting together a promotional message for your small business, whether it’s a newspaper ad, a web landing page, or a flyer, there are design principles you can put to work for you that will make your page more effective.
These principles aren’t just about color and typefaces.
Good design starts with a well-thought-out message and then it focuses on the visual.
Master the basic content and appearance elements, and your promotions will move your audience to take action.
Are you planning to work on promotional materials in the future?
Download this editable Promotions Checklist to use as a reference every time you start work on a promotion. Going through this checklist will ensure you include the most important elements for a successful piece. You’ll have a plan to follow that will guide the process.