Creating Order Out of Photographic Chaos

Here’s a typical scenario: you’re putting together a page and you’ve been given a bunch of people photos you have to organize. They’re a mismatched bunch (see above).

Some of them are posed studio portraits. Some are candid shots. People are posing in every direction, and the photos are all different sizes. What can you do to bring order to this chaos?

Read article …Creating Order Out of Photographic Chaos

Is the Year Half Empty, or Half Full?

brand strategy involves a mid-year reviewIt’s the end of June, and we’re halfway through the calendar year. Remember those days back in January when the months stretched out before you, and your calendar had almost nothing on it?

I don’t know about you, but my calendar is pretty full now. Is all the activity getting your business where you want it to go? Does your marketing plan need a course correction?

Read article …Is the Year Half Empty, or Half Full?

Can I Get Your Feedback? (Ouch!)

brand marketing without feeling like your soul is out there for criticismI was about to vomit, I was sure of it. And that was going to be really embarrassing. Here I was, attending my first formal critique. It was my freshman year of art school, and I was in my Visual Communications I class.

To make matters worse, our assignment that first week was to make our own names into artwork. So it was me pinned up on the wall there, there was no denying it. My soul, my self worth and my name were on a piece of paper pinned on a board with 25 others.

My stomach churned. What would they say? How was I going to survive four years of sitting through these critiques? And what was the point, anyway?

Read article …Can I Get Your Feedback? (Ouch!)

Should You Hire a Designer for your Ebook, or Do It Yourself?

 

Part Two of my “How to Design Your Ebook” interview with Carole Brown, of the New Rules of Book Publishing site, is now available.

creating a brand yourself or hiring someone in a New Rules of Book Publishing interview
In this second part of our interview, we talk about:

  • What to look for when you’re thinking about hiring a designer
  • Why I think you can design your ebook yourself
  • Readily available (and mostly free) software you can use
  • The Big Brand System Course: who it’s for, and what it will do, and what drives me to teach design and marketing to small businesses

Listen to Part Two of the Ebook Interview Now

You Don’t Have to be a Designer to Design a Great Ebook

Have you ever thought about offering an ebook? Whether you call it a white paper, special report or ebook, these documents are great selling tools for your business, and can be nice money makers, too.

You can hire someone to design your ebook for you, or you can do it yourself. If you’d like to go the DIY route, you’ll want to understand the basics about page layout, choosing a typeface using images.

If you’re interested in these topics, you’re in luck! Carole Brown, of New Rules of Book Publishing, interviewed me this week about designing ebooks. Here’s what we talked about:

Read article …You Don’t Have to be a Designer to Design a Great Ebook

Beautiful Nothingness: The Power of White Space

creating a brand that incorporates the beauty and power of white spaceArtists and writers dread looking at a the white space on a blank page.

That moment just before they touch the brush to canvas, or type the first letter on the screen can seem like an eternity.

For a designer, a blank page is just potential that’s waiting to be utilized.

If you’re not used to working with white space, it might seem unnerving to figure out how to use it.

But white space is full of delicious possibilities if you look at it the right way.

Read article …Beautiful Nothingness: The Power of White Space