Five-Ingredient Design Recipes E-Book: A Gift for You

Ever look at a blank page and not know where to start?

It happens to the best of us. With all marketing efforts, it’s important to know your target market first. Your target market is Ingredient Number One.

Once you know who you want to reach, you can create an effective marketing piece with just four more ingredients. If you don’t do graphic design for a living, though, you might not know where to start. So many typefaces to choose from! And let’s not even start on colors…

If you’ve read this blog for a while, you know that I have a “rule of two” when it comes to typefaces and colors. Picking just two typefaces and two main colors is a simple way to bring unity and clarity to your pages.

But that doesn’t help you pick them, does it?

A Quick-Start Guide to Great Marketing Materials

create a brand with great design using this dowloadable guideLet me show you how it works. In the Five-Ingredient Design Recipe Book you’ll find ten different “recipes” for graphic styles that will work for a wide variety of target markets. Each market is outlined in the recipe description, and you’ll find suggested typefaces and a color palette below it. I’ve even created a sample business card so you can see how the elements could combine.

The typefaces featured in the document are all free and you can download them in a zip file below.

The color palettes list web-ready and print-ready colors, so whether you’re designing a blog or putting together a brochure, you’ll find inspiration in this e-book.

Download the Five-Ingredient Design Recipe Book here

Windows typefaces (see Read Me file for installation instructions)

Mac typefaces (see Read Me file for installation instructions)

Did you find the e-book helpful? Let me know in the comments!

Get Rid of Ugly Marketing Materials Once and For All

It’s time to take control of the marketing materials you use for your business, and learn to make them consistent, effective and professional.

The Big Brand System online course will walk you through the steps from defining your market and message, to creating materials that look polished and make you proud to talk about your offerings. You’ll get the know-how and support you need to grow your business with marketing materials that do the job.

Once you’ve learned the basics, you’ll gain access to pre-designed template sets that you can use for your website header, flyer, e-book, business card and more. As you’ll see when you follow the link, Charter Members pay for six months only, and then get ongoing access to the course material, templates and forum. What a deal!

The doors are only open until July 30, and less than 300 spots are available. Click below to find out more and get inside so you can start creating marketing materials that sell.

[This course is now closed: thank you for your interest!]

Eight Months Pregnant with a Business About to be Born

creating a brand for my business while getting ready for the birth of my first childHere’s me back in 1992. I was eight months pregnant, and in the process of giving birth to a brand-new business.

(Yes, that belly grew even bigger. No, I wasn’t pregnant with twins. 9 pounds, 2 ounces. A boy!)

A Brand New Business, and No Brand

Life was beginning in more ways than one.

Up until that point in my career I worked in a design studio. Right around the time this photo was taken, I decided to start my own business so I could work from my home and be active in the day-to-day life of my child.

When my daughter was born two years later, I knew I’d made the right decision.

I had no brand in those early days. I designed a logo for myself, and went about promoting my services in the local community. My business grew, slowly but surely.

Read article …Eight Months Pregnant with a Business About to be Born

Make Your Brand Big for Free!

EDIT: This course is now retired. Thanks for your interest!

Congratulations to Michele Christensen, Cathy Jennings and Zach Hammer, who all won a spot in the Big Brand System course! Thanks to every one of you for your comments.

You want your business marketing to reflect the level of quality and service you offer, but you can’t afford to hire a professional designer or ad agency. Even if you don’t have a marketing budget of tens of thousands of dollars, you know you must have marketing materials that are effective and look great if you want your business to thrive.

Master the Basics with Personalized Help

how to make a brand big with a sneak peek at the Big Brand System course

The Big Brand System is the only online course that teaches small business owners how to successfully design their own marketing materials. Whether you do business online or offline, and whether you sell products or services, the Big Brand System will teach you to create effective marketing materials that get results. Weekly lessons will build your knowledge from the ground up, so you will master the techniques you need to create professional looking marketing materials that work.

As a member of the course, you can get your questions answered on the Big Brand System Forum. I’ll give you the attention you need so you can master the information you’re learning. I’ll share secrets it has taken me 25 years to learn! Plus, you’ll have the opportunity to interact (and network) with other business owners who are working to grow their businesses with great marketing, too.

Read article …Make Your Brand Big for Free!