7 Foolproof Design Upgrades You Can Do Today

creating a brand that's powerful by incorporating these 7 design principlesCan I let you in on a little secret? If you’ve read this blog for any length of time, this won’t be a surprise to you.

Design isn’t hard. Anyone can do it, even you.

Mastering good design is simply a matter of learning and applying a series of rules. Once you’ve understood and assimilated these rules, you’ll be able to easily make the series of decisions involved in putting together a well-designed marketing piece for your business.

This post covers seven of the most important design rules I know. I use these guidelines every day and I want to share them with you so you can use them, too.

Read article …7 Foolproof Design Upgrades You Can Do Today

Branding Lessons from Chile, or How to Dig Out of a Bad Spot

Last Tuesday night I knew the first Chilean miners were due to be brought to the surface after more than two months underground. On a whim, I clicked on a live feed of the rescue effort to see if it had started.

Big mistake.

how to make a brand like Chile that shines when the world is watching

I couldn’t sleep until I saw the first miner above ground. When I woke up the next day, I turned on the rescue efforts and watched as I ate my breakfast. I was hooked.

Read article …Branding Lessons from Chile, or How to Dig Out of a Bad Spot

The Top 4 Things the NFL Can Teach You About Marketing

I’m very happy to feature a guest post from Laura Petrolino today. As you’ll see, Laura has a favorite past time: football. When you read her bio at the end of the post, you’ll ask the same question I did: “how does this woman have time to watch football?” She does, though, and this post is proof that she gets a lot out of it! –Pamela Wilson

brand marketing with tips from the NFL

Football is like life — it requires perseverance, self-denial, hard work, sacrifice, dedication and respect for authority. –Vince Lombardi

brand marketing with ideas for your business from LauraFootball is more than a game. It is about strategy, about fully utilizing your resources, about adjusting to sudden change … and, of course, about pleasing your fans.

We can learn a lot about life from the game of football. Whether it be business, personal, spiritual or psychological; many of life’s great questions can be answered by analyzing the way things are done on the field, and marketing is no exception.

Read article …The Top 4 Things the NFL Can Teach You About Marketing