Caution: Don’t Read This Post Today

brand strategy includes taking time away from your desk to do something relaxing, like cookingIt’s Thanksgiving day in the United States. If you’re in the US, what are you doing reading a blog?

Take this day to stop, rest, rejuvenate and count your blessings. It has been a tough year for many people, but even in the most difficult times, we can find something to be grateful for. Look for those points of light in the darkness. If you focus on them, they’ll grow!

If you’re reading this post over the long weekend, you might you have some extra time on your hands. Maybe you’re one of the new subscribers to this blog (welcome!). Even if you’ve been around for a while, you may have missed some of the posts below.

Read article …Caution: Don’t Read This Post Today

Don’t Miss These Business Branding Opportunities

how to make a brand stronger by getting all your employees on the same page

They hide in the strangest places: branding opportunities like customer service, grooming, phone manners, and more.

We talk a lot about visual branding here at the Big Brand System blog. The quality of your marketing materials — their colors, typefaces and consistency over time — will help build trust in your offerings.

But that’s not enough. If you stop there, you’re missing a multitude of branding opportunities that make a lasting impression on your customers.

Read article …Don’t Miss These Business Branding Opportunities

Please Don’t Squeeze the Letters

Remember the commercial whose tagline was “Please Don’t Squeeze the Charmin?” The premise was that Charmin toilet paper was so soft, customers couldn’t resist squeezing it every chance they got.

The same thing happens with typefaces. People can’t resist electronically “squeezing” and “stretching” letters to make them taller or wider. Don’t do it. Here’s why:

Read article …Please Don’t Squeeze the Letters

Design Bloopers | Would You Donate to an Unreadable Cause?

how to make a brand look professional with marketing materials that communicate your message across
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This piece came in the mail a while back and I saved it to my design bloopers folder to share with you.

I am sad to say it was soliciting donations for a college design program. (Details have been obscured to protect the innocent).

Maybe they’re using reverse psychology. When they sent out a piece like this, maybe what they were really trying to say is, “support our design program, because clearly we have a lot to learn.”

(In fairness, I think the piece was done by a student. I would be embarrassed to share some of my student work. I’ve created plenty of bloopers over the years, too. Sometimes you have to learn the hard way!)

In the spirit of learning, let’s talk about why it doesn’t work.

Read article …Design Bloopers | Would You Donate to an Unreadable Cause?