You’ve Gotta Be You

To be nobody but myself — in a world which is doing its best, night and day, to make you everybody else — means to fight the hardest battle which any human being can fight, and never stop fighting. –e.e. cummings, poet (1894-1962)

make your brand stronger by focusing on the qualities that make your business unique

This is such a sweet time of year. The hectic days leading up to the major December holidays are over. We’ve celebrated, relaxed, and are turning our gazes toward the year ahead.

Ready to Ring in a Fresh, New Year?

I have a tradition I like to keep. During this last week I spend some time looking back at the year that’s done, and looking ahead at the year to come. These slower days provide an opportunity to reflect, plan and make adjustments.

Read article …You’ve Gotta Be You

You’re the Best!

The year is winding down.

Most of you know I started this blog just this past January. It has been a great year, and next year will be even better. I am so grateful for your attention, your comments, and your participation here.

Thank you.

I want you to know that I made a donation to Second Harvest Food Bank in your name: you’ve done something to help the hungry just by being a reader.

I have some exciting projects and lots of great content to share with you in 2011, so stick around. Here’s hoping your end-of-year festivities are wonderful, and you start the new year refreshed and raring to go. All the best to you!

Point Out the Obvious with Images

Looking for an easy way to know how to combine images, photos and text?

Most photos “point” in one direction or another, and you can take advantage of this when setting up your pages, whether they’re in print or on the web.

Look for Sight Lines

Sight lines are lines of motion within a photo. You can find them if you look at the shapes in a photo and try to pick out where major lines appear.

Let’s look at some examples. Can you see the sight lines?

Sight lines examples

Read article …Point Out the Obvious with Images

Do You Honor Your Business?

make your brand marketing materials transform from an ugly duckling to a swan
Spending time on your marketing can transform it from an ugly duckling to a swan. First, though, you have to ask good questions about who you want to reach.

One of my favorite things about helping small businesses with their marketing is seeing an ugly duckling become a swan.

Businesses with no marketing materials, or ineffective ones — OK, ugly marketing materials — come to me for help. Either I help them directly, or they use my branding products, and over time, I see a transformation take place. The ugly duckling turns into a beautiful swan.

Their marketing materials make them stand up straighter and feel more confident selling. They’re proud to share their web site URL. They can’t wait to press a business card into a prospect’s hand because it’s so beautiful!

Read article …Do You Honor Your Business?

Make the Most of Your Business Colors with Tints and Shades

When you’re picking colors for your business, I recommend you stick to two main colors — not including black or dark grey, which you might use for type.

make your brand easy to remember by using two main colors

Why?

Because your audience will find it easier to remember two colors and associate them with your business. Two of anything is easier to remember than three, four, or five, right?

There’s a simple way to expand on these two main colors and give yourself more to work with. It’s using tints and shades.

Read article …Make the Most of Your Business Colors with Tints and Shades