How to Eliminate Marketing Overwhelm This Week

[This series is no longer available: thanks for your interest!]

Grow Your Business When YOU Are the Marketing Department

Marketing your business by yourself can be difficult — and lonely — but there’s help available. The Solitary Marketer Success Series is free information I’ve created that will help you to polish up the marketing messages you send out, and the way you present them.

You’ll discover:

  • How having a huge marketing budget doesn’t keep major corporations from making embarrassing mistakes in the Marketing Bloopers video. I’ll show you what you can learn from those mistakes so you won’t make them yourself.
  • What you can do this week to improve how you present your brand — and what you must avoid at all costs — in the Brand Rehab special report.
  • Plus, you’ll get access directly to me in the Q&A video I’m hosting. I want to hear your toughest marketing challenges!

Register for the Solitary Marketer Success Series above: you’ll get immediate access to the special page I’ve created. It’s 100% free, so sign up now. See you inside!

From Bland to Brand: 5 Ways to Make Your Business Stand Out in a Crowd

brand strategies to make your business stand out in a crowdIf you own a business, there’s no one else more passionate about seeing it succeed than you. That’s why you’re the ideal person to do the work of marketing it.

But it’s not easy, is it? What can you do to position your offerings so they’re unforgettable? How can you make your business the first one that comes to mind when someone in your target market is looking for your product or service?

The route to memorability is not paved with bland marketing efforts, that’s for sure. Here’s how to craft an unforgettable brand for your small business. Follow these five steps, and you’ll be on your way from bland to brand.

Read article …From Bland to Brand: 5 Ways to Make Your Business Stand Out in a Crowd

5 Simple Ways to Look for Google Love in All the Right Places

I’m very happy to feature a guest post from Conrad Walton on the blog this week. Conrad helps people get their sites found by search engines by helping them with SEO — Search Engine Optimization. In today’s post, he shares his top tips for making your website stand out. If you still have questions after reading this post, let him know in the comments. –Pamela Wilson

brand marketing made better through Search Engine OptimizationIn 7th grade, I really liked Diane. Everything about her was awesome.

She was a friend of friends, so when she would see me in the hall at school, she would smile at me and say “Hi.”

I knew she liked me as much as I liked her, otherwise, why would she smile and say “Hi” to me?

When I thought the time was right, I told her I liked her and wanted her to “go steady”.

Her answer was “Eeew! No way!”

I was crushed.

I had misread the signals.

Search engines are no smarter than I was in 7th grade. They are trying to read the signals too.

Here are 5 simple steps to BIG Search Engine Optimization.

Read article …5 Simple Ways to Look for Google Love in All the Right Places

My Theme Song: Why I’m Singing the Praises of Prose

make your brand sing with the right theme for your websiteDoes the Big Brand System blog look different today?

This past weekend, I made a change to the Prose theme from Studio Press, the creators of Genesis themes. [NOTE: while I enjoyed using Prose, it’s no longer what I’m using.]

There are lots of reasons to love Prose — it’s a theme that’s designed for people just like me, who want to be able to control the look of their sites, and who aren’t comfortable getting under the hood and tinkering with code.

Studio Press specializes in plug-and-play themes that look great right out of the box. The Prose theme was created for people who like to think outside the box and create a site that’s 100% unique to them. Does that sound like you? Read on.

Read article …My Theme Song: Why I’m Singing the Praises of Prose