Color Confusion Resolved: 5 Techniques for Choosing Great Business Color

“What business color should I use?”

It’s one of the most common questions I hear. And I understand why it’s daunting. With millions of available choices, where should you even start?

In today’s post I’m going to share five techniques for choosing business colors, plus a free tool you can use as a reference whenever you need to create a color palette.

Read article …Color Confusion Resolved: 5 Techniques for Choosing Great Business Color

How to Create Your Sales Page and eBook Outline at the Same Time (in 3 Easy Steps)


Part Two of a Two-Part Series on eBooks

make your brand stick with ebook tips from kellyThis week I invited Kelly Kingman — author of the Sticky eBook Formula — to share one of her time-saving tips for creating eBooks.

Her many years of offline and online publishing experience have taught her there’s always an easier way to get things done! Here she shares one insight that will save you hours of time. – Pamela

Begin with the End in Mind

brand marketing with ebooks depends on a clear vision
Start your eBook project with a clear vision of the end result you’re working toward.

It makes good marketing sense to create products that your customers want. The same principle applies to writing an eBook. You can write a great eBook on any topic in the world, but it’s only sound as a business strategy if it addresses a need or desire that your customers actually have.

To that end, when you begin your eBook project it’s best to start at the end. What are you selling and why would people want it? We want to figure those ingredients which will inspire people to purchase your eBook. Prospective buyers will want to know what problem your eBook solves and the kinds of benefits they will experience as a result. So why not take those features and benefits use them to build both a sales page and the table of contents?

Read article …How to Create Your Sales Page and eBook Outline at the Same Time (in 3 Easy Steps)

11 Coolest Ebook Ideas Ever


Read any good ebooks lately? I have. Their quality varies widely. Some are carefully edited, well designed, and leave you with a great impression of the author.

Others are … well, they’re terrible!

Today we’re going to talk about some basic concepts you should keep in mind if you’re going to create a PDF-style ebook yourself.

Following the advice here means you’ll create an ebook that your audience will enjoy reading — and that will reflect well on your brand and business.

Read article …11 Coolest Ebook Ideas Ever