Google+? Grandma Mary Dishes on the New Kid in Town

Google+ is the newest social media phenomenon, and I brought Grandma Mary — our favorite funny social media expert — in for a video interview. I wanted to get her take on it. Click play below to see what she thinks: she doesn’t hold back!

Here’s what we covered:

  • What “personalities” each social network has, and the best way to use each one
  • Whether or not you should try to migrate the friends and followers you have on Facebook over to Google+
  • How to share your information on Google+: when to make it public, and when to limit it to your circles
  • What to do when someone adds you to a circle, and you have no idea who they are
  • What Grandma really thinks about Google+. Is it the new face of the web? She spills the beans in this exclusive video!

Find more of Grandma Mary’s social media tips here.

Tell me what you think about Google+ in the comments. Have you tried it? Are you confused by it? I want to hear what you think!

The Lazy Woman’s Guide to Copywriting

brand building with good copywritingI’m not a writer. I’m just pretending to be one here at the Big Brand System, and around the web wherever I manage to convince people to publish my posts. (You can see the sidebar for links to some of the places I’ve guest posted.)

As a matter of fact, I didn’t do any copywriting at all until 2010 when I started this blog. Since then, I’ve written thousands and thousands of words. It has become easier over time, as anything does with practice.

Lately people have started asking me how I manage to churn out so much writing. They want to know my system, and hear my secrets.

Read article …The Lazy Woman’s Guide to Copywriting

How to Grab Attention and Win Readers Over with a Trick You Learned in Second Grade

brand marketing with a trick you learned in Second GradeWhat’s worse than having an important message to share, spending hours writing it and polishing it up, and then having your audience ignore it? Not much.

It’s frustrating. You devote time and effort to crafting a masterful written message. You share it with the world. You watch as no one even glances at it.

How can you make them look?

A couple of weeks ago I talked about how design adds a layer of performance to your message.

Today I want to talk about a specific task you should incorporate into your written communication.

As the headline infers, you already know how to do this. That doesn’t make it easy. It means extra work and time spent on your writing projects. But the effort will be worth it.

When done right, this extra effort makes the difference between words that lay there on the page, ignored and forgotten, and a message that makes an impact.

Read article …How to Grab Attention and Win Readers Over with a Trick You Learned in Second Grade