Write Once, Sell Many Times: eBooks, and How to Create Your Own for Free

Open Your Own Online Bookstore This Week

brand marketing with ebooksI love eBooks. They’re portable, don’t waste paper, and are easy to produce and distribute.

I also love that they have democratized publishing: no more looking for an agent and negotiating a contract so you can share your knowledge. The process has been reduced to:

  1. Sit down and write your eBook
  2. Create a PDF version of it
  3. Load it up on a website to share, and tell the world about it

You can sell eBooks, or simply use them to spread ideas. Either way, they’re powerful tools for getting your message out into the world.

Read article …Write Once, Sell Many Times: eBooks, and How to Create Your Own for Free

The Frustrating Reality of Most Design Decisions

business branding depends on many factorsTo almost all design-related questions, there is a single answer, and I’m afraid you’re not going to like it.

It depends.

It pains me to say it. Why? Well, because it’s so incredibly unhelpful. But it’s true.

I wish there were hard and fast answers that applied to every single design question you’ll encounter. Instead, we have general rules. Isn’t that frustrating?

It turns out, design isn’t completely a science or an art. It’s a little bit of both. And the right solution to any design problem can only be arrived at by asking great questions.

In the end, you have to develop your eyes so they can see what looks right, and that can only happen through trial and error. (Lots of error).

To shortcut that process, you can stick to the general rules. Let’s go over them here, because no matter what you’re putting together for your business, these principles will serve you well.

Read article …The Frustrating Reality of Most Design Decisions

Two Simple Elements for a Super-Sticky Brand Image

how to make a brand image stickWhat can you do to make your brand image stick in your prospects’ minds?

This post isn’t about copywriting, or brand promises, or taglines. I’m talking solely about your visual brand.

When you’ve finished reading this, you’ll know the two visual elements you must master to make your brand unforgettable.

First let’s talk about what we remember when we think of iconic brands.

Look at the images below. They’re not logos, but they look suspiciously like some well-known brands. Do you know which ones they are?

Read article …Two Simple Elements for a Super-Sticky Brand Image

The Secrets Google Analytics is Dying to Share

I’m very pleased to welcome marketing expert Martina Iring, of MartinaIring.com, to the pages of the Big Brand System. Martina has a lot to say about Google Analytics in today’s post. Be sure to look for her special offer at the end: you don’t want to miss it! –Pamela

brand building online depends on your web trafficHave you ever sat there, looking at your website and wondered …

How the heck did people get here?

Which pages do my visitors look at the most?

I wonder if that online ad I paid for brought me any traffic?

That’s the beauty of internet marketing. Unlike traditional media where you really just have to take a stab in the dark to figure out that ever-elusive ROI, there are no secrets online.

If you’re thinking it’s going to take some kind of fancy or expensive program that your small business simply can’t afford, I’m very pleased to burst that bubble.

You can get all the goods for free thanks to Google Analytics.

Read article …The Secrets Google Analytics is Dying to Share

Does Your Website Look Like It’s Run by a Bag Lady?

brand guidelines so your website doesn't look like it's run by a bag ladySo you have a website you’re pushing around the Internet, do you?

How does it look?

Is it loaded up with so many bells and whistles it’s hard to navigate?

Are there graphics of all different colors clamoring for your visitors’ attention?

Is it stuffed to the gills?

If you answered “yes” to any of the questions above, it’s time to get busy and clean up the place, for the sake of your website and your business.

Why? Because …

Read article …Does Your Website Look Like It’s Run by a Bag Lady?