How to Create a Brand When Branding Seems Terrifying

creating a brand isn't scray, but it might seem terrifyingI know the process of promoting your business can bring up some scary stuff. You might feel like something is holding you back from expressing the true nature of your offerings, but you can’t quite put your finger on it.

I’ve never been able to address this issue until now. This week, I want to introduce Susan Johnstone to you so you can get to know her a little better.

Susan and I have spent the last few months creating a program for people who want their business to look professional but aren’t comfortable with the branding and marketing process.
For this interview, we took turns asking each other a few questions, and I started.

Read article …How to Create a Brand When Branding Seems Terrifying

Are You Hiding Your Brand Personality?

brand building was a struggle

Today I’d like to introduce you to my friend Carole Sevilla Brown. When I met Carole, she was hiding. Not figuratively, either. Really hiding.

Carole spent four years in hiding.

She had great reasons to hide. Six years ago, she was driving home from work and was stopped at a light. Her pickup truck was plowed into by the car behind her. She broke her neck.

Since then, she lives with pain every single day of her life. The pain gets so bad she has a difficult time holding her head up after a few hours.

After the accident happened, she was unable to work. She didn’t leave the house much. She didn’t want people to see the effects the pain had on her physically. Who could blame her?

When I met Carole online, I didn’t know this back story. We took a course together and I knew her as the person in the forum who was helpful, knowledgeable … and had an avatar that showed her with her back turned toward the camera.

Read article …Are You Hiding Your Brand Personality?

3 Pivotal Design Lessons Learned from 450+ Interviews

branding and design lessons from many people

I’m very pleased to be able to feature a guest post today from Mario Schulzke, who is the founder of Mario has made his name online interviewing famous and not-so-famous people to collect their best ideas about business, creativity and life. Please make him feel welcome by adding your comment at the bottom of this post. –Pamela

Good web design is important, differentiating, potentially overwhelming to create and something you simply cannot get around if you’re trying to start just about anything online.

Despite the atrociously high keyword density of the word ‘design’ in this post, let me tell you that I am not a designer.

I am a digital marketer for some very large brands (Mario runs the Digital Strategy practice at WDCW) and am the founder of IdeaMensch, where I’ve interviewed 450+ awesome people — ranging from folks like the founder of Craigslist, to a Penn State junior founding a nonprofit connecting homeless youth with shelter animals. And lots of amazing people in between. People like Seth Godin, Gary Vaynerchuk, Nancy Brinker, Steve Pressfield and Daniel Pink.

Below I’ll share with you what I’ve learned about designing digital properties. And if you’re not a Fortune-anything marketer with a ginormous budget, please read on, because, well that’s not what good design is all about.

Read article …3 Pivotal Design Lessons Learned from 450+ Interviews