I’m very pleased to be able to feature a guest post today from Mario Schulzke, who is the founder of IdeaMensch.com. Mario has made his name online interviewing famous and not-so-famous people to collect their best ideas about business, creativity and life. Please make him feel welcome by adding your comment at the bottom of this post. –Pamela
Good web design is important, differentiating, potentially overwhelming to create and something you simply cannot get around if you’re trying to start just about anything online.
Despite the atrociously high keyword density of the word ‘design’ in this post, let me tell you that I am not a designer.
I am a digital marketer for some very large brands (Mario runs the Digital Strategy practice at WDCW) and am the founder of IdeaMensch, where I’ve interviewed 450+ awesome people — ranging from folks like the founder of Craigslist, to a Penn State junior founding a nonprofit connecting homeless youth with shelter animals. And lots of amazing people in between. People like Seth Godin, Gary Vaynerchuk, Nancy Brinker, Steve Pressfield and Daniel Pink.
Below I’ll share with you what I’ve learned about designing digital properties. And if you’re not a Fortune-anything marketer with a ginormous budget, please read on, because, well that’s not what good design is all about.
Read article …3 Pivotal Design Lessons Learned from 450+ Interviews