Why Try, and Why Hang On

Mario Schulzke of IdeaMensch is back, and this post shares some of his — and his interviewees — views on trying, failing and the power of hanging on in business. –Pamela

Don’t fail fast, try fast.

When I was in sixth grade, I saw that a lot of the older boys on the bus started to have girlfriends. While I had no real interest in girls, I decided that it was time for me to have a girlfriend too.

I spent the next four weeks keenly observing every girl on the bus before deciding to ask out the one I thought was the prettiest girl around. She was in eighth grade and was about six inches taller than me. When I decided to “cold call” her after finding her parents’ number in the phone book, she had no idea who I was.

Note to self: only ask out women who actually know who you are.

Read article …Why Try, and Why Hang On

Just For You: A Cornucopia of Helpful Posts

It’s Thanksgiving week in the United States, and I’m going to continue the tradition I started last year by gathering together some of the best posts from this past year for your reading pleasure.

Blogs are funny: the information you write is presented chronologically and — over time — some of your most helpful posts get buried in the dusty archives of your website.

Once a year, I like to look back at what I’ve written, pull out the most useful stuff and put it back in front of you. That’s what today’s post is about.

Read article …Just For You: A Cornucopia of Helpful Posts

Hello. Nice to Meet You!

It’s nearly Thanksgiving in the United States, and I’m thinking about how grateful I am that you’re here, reading my blog.

Every week I hit my keyboard and do my best to come up with helpful marketing and design advice. What drives me to work hard for you is the belief that even if your business is small, your brand can be big. Everything I do is to help you accomplish that.

We’ve built a nice community of people here at the Big Brand System since it started early last year. Even if you’re new here, you’re a part of it. 🙂

Read article …Hello. Nice to Meet You!

Champagne Tastes and a Domestic Beer Budget: How to Squeeze the Most Out of Your Marketing Efforts

Of course you want to spread the word about your small business.

You have an amazing product, or offer a valuable service. You want everyone who needs what you offer to know about it.

You dream of billboards, full-page newspaper ads, banner ads on high traffic websites and full-blown email campaigns. You aren’t afraid to daydream big.

But even though you have champagne tastes, your bottom line tells you to stick to domestic beer. You can spend a little on marketing, but not much. Right now, you have more time than money.

What can you do to get maximum impact from the limited budget you have?

Read article …Champagne Tastes and a Domestic Beer Budget: How to Squeeze the Most Out of Your Marketing Efforts