build an email listWant to build your email list? Here’s how it used to be done, and how to do it today.
Years ago, sitting on the cashier’s counter of any local business, you’d find a clipboard with “Join Our Mailing List” scrawled across the top.
You filled in your name, mailing address and phone number in exchange for finding out about their special customer-only sales, or priority notification when high-demand merchandise arrived.
Those days are gone. Now, everyone wants to build an email list, not a snail mail one.
It makes sense: email is more cost effective, faster and easier to create than printed postcard or letters. But what kind of business should have an email list?