The $49,594 Small Business Branding Solution

Small Business Branding SolutionStep into my time machine.

I’m going to turn the clock back twenty years, and give you some advice for building your very own big brand for your business. Ready?

First, Let’s Create an Ad Campaign

We’ll need to create a “brand awareness” campaign for your company. We’re going to start with a perfect vehicle for advertising: your local newspaper.

Here’s your budget:

Read article …The $49,594 Small Business Branding Solution

Are You Falling for Font Falsehoods? What Matters for Picking the Best Font Size

There’s a lot of talk on the web lately about the best font size to use online.

Sometimes it’s backed up by studies, and sometimes it’s based on personal experience.

Overall, it’s a great trend. I’m thrilled that we can actually talk about fonts and the web in the same breath.

But while you’re sorting through the font information floating around out there, I’d like to help steer you clear of some pervasive lies. Font users beware!

Newfound font freedom

It wasn’t long ago that we had a minuscule list of unremarkable fonts to choose from. Now, the typographic doors have bust wide open.

Google Fonts are available for free, and Adobe — long a powerhouse font resource on designer’s desktops — acquired Typekit, a leading web font provider and began offering their collection as Adobe Fonts.

This means good times can be had by all: you are free to move about in font land.

But beware …

Read article …Are You Falling for Font Falsehoods? What Matters for Picking the Best Font Size

Why Did You Start a Business, and What Keeps You Going?

In today’s post, I’d like to give the floor over to you. (The last time I did this, there were well over 100 responses.)

Take a few moments to answer this question in the comments:

Why did you start a business, and what motivates you to keep going?

You can write a one-sentence answer if you’d like, or elaborate further if you have time.

What’s your BIG motivation to build and run your business?

To start things off, here’s what motivates me:

I believe that even if your business is small, your brand can be BIG.

The Big Brand System shows you how to harness the power of well-designed, strategic marketing materials for your business, with a strong emphasis on empowering you so you can create them yourself.

That’s what keeps me coming back to my keyboard week after week. And it’s the motivating force behind all the products I’ve created, too.

Now it’s your turn. Let’s hear it in the comments:

Why did you start a business, and what motivates you to keep going?