How to Brand Your Business for Survival

It’s a jungle out there in the business world. If you’re running a small business, one piece of equipment you must have with you on the journey is a well-crafted brand.

Why? Because a distinctive brand that you communicate consistently is your best business ally. It’s like a silent business partner that supports everything you do.

Don’t believe me? Let me show you how your business survival just might depend on your brand.

Read article …How to Brand Your Business for Survival

Is Creative Avoidance Sinking Your Business?

“Creative avoidance” is the worst brand failure of all.

Here’s why:

Creative avoidance = A good way to stay busy getting nothing done

Creative avoidance happens to all of us, and if I hadn’t experienced it myself, I wouldn’t be able to write about it!

It leads to complete brand failure because you never leave that limbo-land where you’re stuck trying to figure out what colors or fonts to use, or what your new business name should be.

These branding decision seems like important work and that are — but if you are paralyzed by these decisions and don’t move forward, your business will suffer.

Brand failure in this case also means “failure to brand.”

And a brand that doesn’t exist can’t begin building brand equity and recognition for your business.

What’s really driving creative avoidance?

Creative avoidance is driven by fear. It’s fear of three things:

  1. Fear of failure
  2. Fear of success (which might be even scarier than failure)
  3. Fear of all the work you’ll need to do to grow your business once these branding decisions have been made

How to avoid brand failure, make branding decisions, and move past your fear

The solution to creative avoidance is to remember these three realities:

  • SOME decision is always better than NO decision.
  • Branding is not a life-or-death deal. Your business won’t sink or swim because your colors are a little off, or you haven’t combined fonts correctly.
  • You can always tweak your brand in the future, or even overhaul it completely if it’s not working.

Have you experienced creative avoidance?

Does creative avoidance sound like something that’s happened to you before? Are you dealing with it now?

Watch the video above so you can avoid brand failure. Most past the fear, make a few basic branding decisions, and keep growing your business!

Are Your Brand Colors Scannable?

Business brand colorsColor communicates without saying a word, and it does so in a split second. Are you sure your colors are saying what you want them to say?

Making your colors scannable helps make them memorable. To do this, you’ve got to follow a few rules. I’ll outline them here, and give you lots of resources so you can explore further.

Don’t worry: we’re not going to talk about analogous and complimentary, and I won’t overload you with a lot of technical terms.

We’re going to talk about how to wield color to make it do what you want, so you can make your business color scannable and memorable.

Read article …Are Your Brand Colors Scannable?

Sow the Seeds of Your Successful Business: Think Like a Farmer

Marketing like a farmerWhen you talk about marketing, the conversation inevitably turns to “conversion.”

There’s something about that word that bugs me.

When people talk about converting prospects to customers, I get the impression they think it’s like flipping a switch.

You know, one minute someone knows nothing about your business and then click, suddenly they’re a customer!

They make conversion sound like an instantaneous event. In reality, conversion is a lot more like farming. It’s a nurturing process that leads your ideal customer from:

  • hearing about your business to …
  • a first transaction to …
  • doing repeat business with you to …
  • recommending your offerings to …
  • helping plant the seeds for new customer relationships.

But how exactly does conversion happen?

Read on to learn the five-step process you can use to sow the seeds of a successful business, farmer style.

Read article …Sow the Seeds of Your Successful Business: Think Like a Farmer