It’s time to turn the stage over to you again. Today’s open mic post is about taglines.
Your tagline is an integral part of the first impression your business makes. It’s that phrase — hopefully no longer than seven-eight words — that describes what your business offers. It expands on your business name, and when it works well, it piques your prospects’ interest, and makes them want to learn more.
If you get it right, you’ll give your prospects and customers something to talk about. You’ll give them the gift of an easy-to-remember group of words that will help them understand what your business offers.
This makes it easier for them to remember how they benefit from your products and services. It also makes it easier for them to recommend your business to others.