Let’s Give Them Something to Talk About

Tagline adviceIt’s time to turn the stage over to you again. Today’s open mic post is about taglines.

Your tagline is an integral part of the first impression your business makes. It’s that phrase — hopefully no longer than seven-eight words — that describes what your business offers. It expands on your business name, and when it works well, it piques your prospects’ interest, and makes them want to learn more.

If you get it right, you’ll give your prospects and customers something to talk about. You’ll give them the gift of an easy-to-remember group of words that will help them understand what your business offers.

This makes it easier for them to remember how they benefit from your products and services. It also makes it easier for them to recommend your business to others.

Read article …Let’s Give Them Something to Talk About

Tiny but Mighty: Becky McCray Talks About the Power of Small Business

Small businesses are powerful

Your business may be small, but your brand can be big. And your footprint can be, too.

In today’s business environment, small businesses are uniquely positioned to leave a big mark. There’s reason to be very optimistic.

Why? Because the current business environment favors us, and the way we do things.

There’s no one better to talk about this phenomenon than Becky McCray, co-author with Barry J. Moltz of Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy (affiliate link).

Her book outlines all the ways small businesses are uniquely positioned to succeed in the current environment. Now — perhaps more than any other time — small businesses have an advantage over large organizations.

Read article …Tiny but Mighty: Becky McCray Talks About the Power of Small Business

The 5 Pillars of a Successful Ebook

Almost every business I know could use an ebook as part of their overall marketing strategy. They’re an effective way to:

  • Establish your authority on a topic
  • Build a relationship with your prospects
  • Add value to the product or service you already offer
  • Build an email list
  • Spread your ideas, and get your business name in front of lots of people

Plus they’re relatively inexpensive to produce, and once they’re done, you can continue to distribute them with no extra effort on your part.

But you can’t just write any old thing, put it out there, and cross your fingers. To set an ebook up right, you must have a supporting structure beneath it.

This post outlines the five pillars you must have in place to build a viable ebook.

Read article …The 5 Pillars of a Successful Ebook

Meet Me For Lunch Next Week?

Free online learning is wonderful, isn’t it?

Blogs, special reports, email series, video tutorials, interviews, radio shows … whew! Are you exhausted yet? I am.

There’s too much information online now. It’s more than any single human being can absorb and still be productive.

(I say this with a sense of irony, believe me because I know I contribute to it.)

That’s why when I thought about creating a monthly series of “events” I could hold online where I’ll offer in-depth information in an interactive format, I knew I needed to re-think what’s been done in the past.

After all, I write for small business owners who are already juggling a lot. You don’t have time to spare on fluff. You need information you can act on right now and see results from.

And that’s what I’m going to give you.

Read article …Meet Me For Lunch Next Week?