Overwhelmed by Your Marketing Plan? Chunk It Down!

Marketing plan transformationHere we are looking ahead to the last few months of the year.

Remember that marketing plan you put together for your business at the beginning of the year?

What’s that? You didn’t have one? Or you made one, but didn’t implement it?

Either way, there’s still time to develop strategies to market your business through the end of the year. And you know what? Creating a marketing plan for only three months at a time is a lot more manageable than trying to craft one for all 12 months at once.

So let’s look at the bright side, and talk about how to market your small business through the end of this year so you can ring in the new year with a real sense of accomplishment.

Read article …Overwhelmed by Your Marketing Plan? Chunk It Down!

Build Your Business Color Palette One Baby Step at a Time

There aren’t too many people I know who would intentionally have three children at once. Let’s face it: every time a baby enters a family, there’s an adjustment period. Existing family members need to get used to the new addition. Everyone has to adapt.

It’s easier when children are added one at a time. The new baby comes along, and family members settle into their new routines.

Why not approach your business color palette the same way?

Read article …Build Your Business Color Palette One Baby Step at a Time

How to Write Headlines That Make Them Stand Up and Take Action

Helen Gurley Brown died this week.

In the early 1960s, Gurley Brown was one of the highest-paid advertising copywriters in the US. In 1962, she wrote Sex and the Single Girl, which became a bestselling book.

In 1965, she was hired by Cosmopolitan magazine. At that time, the publication was barely afloat. Gurley Brown helped turn it around, and continued on as editor for another 32 years, until 1997.

One of the secrets to Cosmopolitan’s success are the outrageous headlines that fill each cover, competing for space with gorgeous women in provocative poses.

This formula took Cosmopolitan from a failing publication to a worldwide phenomenon, with 64 international editions.

What does headline writing have to do with small business?

Read article …How to Write Headlines That Make Them Stand Up and Take Action

Branding for Beginners: 5 Essential Tips for Creating a Brand Identity Yourself

Hi there! If you’re reading an article called “Branding for Beginners,” I’m thinking that creating a brand identity by yourself seems a little daunting to you. 

If that’s the case, I’m here to tell you that …

I know you can do this.

Why?

Because you care more than anyone else about how your brand turns out.

For more on this, see this rant post, Why You Shouldn’t Trust Your Brand to Anyone Else.

If you’re ready to create a brand identity for your business but you don’t know where to start, this branding for beginners post shares branding tips you can use to take your first baby steps.

Let’s do this!

Read article …Branding for Beginners: 5 Essential Tips for Creating a Brand Identity Yourself

Why You Shouldn’t Trust Your Brand to Anyone Else


Design Your Brand Yourself? Yes!Designing your own brand for your business isn’t easy.

But when your funds are limited, you may have no choice but to create your brand yourself.

As you puzzle through figuring out your business name and tagline, your message, your colors, fonts, and all the other ways you’ll represent your business, you might start to feel overwhelmed.

Do you ever dream about handing it all off to a professional marketing firm so you don’t have to deal with it?

Even if you have thousands of dollars to put toward hiring a pro, I’m here to tell you why you should resist the urge.

Designing your brand yourself is one of the smartest moves you can make for your business. Why?

Read article …Why You Shouldn’t Trust Your Brand to Anyone Else