The Golden Minute: Use These Three Essential Elements that Start with Design

Capture attention in the first sixty secondsFirst impressions are visual: your viewer’s eyes are the door to the processing part of their brain.

Getting that first impression right through good design is essential if you want to engage readers long enough to absorb the rest of your information.

But if you’re trying to design a marketing piece yourself, you may not be sure how to get attention and keep it. This week’s post will show you the three areas you should focus on the make an immediate impact on your viewer.

Read article …The Golden Minute: Use These Three Essential Elements that Start with Design

How to Re-brand Your Business Without Alienating Your Customers

Ready to update your brand and refresh your look? First, stop and think. Is it really necessary?

Re-brand your business

If you’re running a small business, your marketing budget is limited. If you’ve used your current brand for a while, the recognition and goodwill you’ve built up are worth money.

But if your business focus has changed, or your visual brand is dated, you might need to do an update.

So how can you keep the brand recognition you’ve already built up and re-brand your business so it evolves into what it needs to be?

Read article …How to Re-brand Your Business Without Alienating Your Customers

How to Entice, Invite, and Engage with a Static Home Page

This week, I have a brand-new home. Home page, that is. Take a look at BigBrandSystem.com. Go ahead … I’ll wait!

Ever since Big Brand System started in early 2010, visitors to the site landed on the blog page. It was working, so why would I change it?

Read on to discover the advantages to a static home page — especially if your site is primarily a blog — and why you might want to experiment with one, too.

Read article …How to Entice, Invite, and Engage with a Static Home Page

How to Design a Website Sidebar that Converts

Psst. See that stuff over on the right? That’s where all the action is on this site.

My sidebar is where visitors go to join my mailing list, buy my products, sign up for my free offers, and read more of what I’ve written.

Sidebars are action centers: they’re designed to convert visitors into prospects, and prospects into customers.

But if your sidebar isn’t well planned and strategically designed, your site visitors won’t interact with it the way you want. They won’t sign up, they won’t buy, and they won’t take you up on your offers.

Worse still, they may purposely ignore it since it’s so cluttered. They’ll consider it a distraction, and simply won’t go there.

Read article …How to Design a Website Sidebar that Converts