You’re reading this on the Internet today, but I might not be.
I’m in the path of Hurricane Sandy, which is being billed as the largest storm to ever hit the US coast. I’m writing this on Monday morning just as the rain and wind are both starting to pick up.
Thankfully I’m inland, and we’ll be fine. There will likely be local flooding and we’ll lose power, but we’re ready. Those on the coastlines will have it harder, and my thoughts are with them.
Emergency Marketing Preparedness Measures
These kinds of major weather events come along a couple of times a year where I live. If it’s not a hurricane, it’s a major snowstorm that keeps us indoors and knocks out power for days.
Maybe it’s because I’ve come to expect these times, but I’ve developed systems to market my business that continue to hum along even if my life is completely disrupted.
You can develop them, too. It’s a matter of planning ahead and putting systems in place that will work even if you can’t. The bonus is that these same systems work for you even when you’re not experiencing an emergency.
It may take a hurricane to motivate you to get them set up, but you’ll be grateful you have marketing systems in place even on sunny days.