The PSY Guide to Getting the World To Sing Along

If you’d told me a year ago that the hottest pop song in the US would be sung in Korean, I would have laughed in your face.

Marketing sing along

And yet here I am (with lots of others), thinking, “I wish I spoke Korean so I’d know what he’s saying.”

The “Gangnam Style” video by PSY has over 770 million views on YouTube.

That’s right. Not 7 million. Not 70 million.

770 million.

That’s crazy. I mean, it’s just a music video, right?

Not really. There’s a lot more going on here that PSY and his team have done right. Let’s take a look and see what we can learn that will apply to our own marketing.

Read article …The PSY Guide to Getting the World To Sing Along

How to Get Better Results with Your Marketing Next Year

In the past few weeks we’ve talked about what I call the Marketing Hierarchy.

Last week’s post was about why getting the marketing basics nailed down is crucial to your success.

Today, I want to show you the complete Marketing Hierarchy the way I see it.

It’s a way to approach your marketing tasks that makes them easier to manage, and less overwhelming.

Where are you on the Marketing Hierarchy?

We’re all at different stages in the Marketing Hierarchy. Let’s go over them so you can see where you are:

Read article …How to Get Better Results with Your Marketing Next Year

The Marketing Hierarchy of Needs: Are You Missing the Basics?

Marketing basics form the foundationYour business has needs, and we need to talk about them.

When it comes to marketing your small business, there are some basics that must be in place so you’ll have a firm foundation under your marketing efforts.

If these needs aren’t met, you can’t move on to more advanced (and effective) marketing techniques.

It’s like Maslow’s Hierarchy of Needs. Remember that from Psychology 101?

If humans don’t have their basic physical needs met — needs like food and shelter — they can’t focus on anything beyond that. Achieving their full potential as people isn’t possible if they don’t have a roof over their heads or they’re hungry.

And so it is with your marketing. If you haven’t figured out marketing basics, you can’t fully realize your business’s potential.

Read article …The Marketing Hierarchy of Needs: Are You Missing the Basics?