Have Infographics Jumped the Shark?

Have infographics jumped the shark?

Infographics are all over the web. They’re those graphic representations of data that look like this:

Infographics examples

Infographics can be a great way to absorb information if done right. But too often, they’re not.

Too often, the time you spend trying to decipher an infographic leaves you scratching your head and feeling like you just wasted five minutes of your life that you’ll never get back.

Read article …Have Infographics Jumped the Shark?

How to Boost Your Business with the Power of “Nice”

I’ve lived in Pennsylvania for many years now. People here tend to be plain-spoken, straightforward and friendly.

Add the power of nice to your marketing

But this past week, I’ve spent some time in Nashville, TN. Here in the south, I’ve seen the power of “nice” in action. What does it look like?

  • It’s a clerk who takes the time to walk you all the way back to the part of the store you’re looking for (instead of just pointing it out and telling you where to go).
  • It’s a restaurant owner who works at the front desk taking names and chatting with customers as they wait to be seated.
  • It’s a young woman on an elevator who you’ve never seen before — and will probably never see again — who turns to you and asks “How are you doing today?” on the trip to your floor.

If you’ve spent a long time living in a place where people are a bit introverted, Southern hospitality might freak you out little at first. It’s unexpected, and catches you off guard.

But once you get used to it, you can’t imagine interacting with people any other way.

Which, of course, makes it an excellent marketing philosophy.

Read on to learn how to inject your marketing with some sweet Southern hospitality, y’all.

Read article …How to Boost Your Business with the Power of “Nice”

Marketing: Are You Doing it the Hard Way?

You might be making this journey harder than it needs to be.

Marketing the hard way

When it comes down to it, marketing your business is just a 3-step process.

Work through these steps, and you can market your business successfully:

  1. You need to understand marketing tactics and strategies.
  2. You need to apply good design decisions to your marketing materials.
  3. You need to market your business consistently, week after week, month after month.

It sounds so simple, doesn’t it? But you may still be confused by what you’ve learned, read and heard here and elsewhere.

You may have a little voice in the back of your head telling you that you “should” be doing a whole list of marketing tasks, or that you’ll never be able to handle this on your own.

Read on to see if the voices in your head are saying some of the things below. And find out how you can talk back to them!

Read article …Marketing: Are You Doing it the Hard Way?