I’ve lived in Pennsylvania for many years now. People here tend to be plain-spoken, straightforward and friendly.
But this past week, I’ve spent some time in Nashville, TN. Here in the south, I’ve seen the power of “nice” in action. What does it look like?
- It’s a clerk who takes the time to walk you all the way back to the part of the store you’re looking for (instead of just pointing it out and telling you where to go).
- It’s a restaurant owner who works at the front desk taking names and chatting with customers as they wait to be seated.
- It’s a young woman on an elevator who you’ve never seen before — and will probably never see again — who turns to you and asks “How are you doing today?” on the trip to your floor.
If you’ve spent a long time living in a place where people are a bit introverted, Southern hospitality might freak you out little at first. It’s unexpected, and catches you off guard.
But once you get used to it, you can’t imagine interacting with people any other way.
Which, of course, makes it an excellent marketing philosophy.
Read on to learn how to inject your marketing with some sweet Southern hospitality, y’all.
Read article …How to Boost Your Business with the Power of “Nice”