Why I Don’t Hate Graphic Designers

I got my first piece of hate mail from a graphic designer this past weekend.

Hate mail

To be honest, I expected the angry emails to start rolling in as soon as I started this blog back on January 2, 2010. I’m grateful it has taken this long.

The person who wrote didn’t sign his/her name, and didn’t leave a return email address (they used my email address instead).

That’s a shame, because I would have liked to have had a civilized discussion with him/her.

So I’m going to reply here to set the record straight, just in case he/she is not the only person confused about what I’m doing here at Big Brand System.

Read article …Why I Don’t Hate Graphic Designers

How to Build a Sales Page that Hits All the Right Notes

How to Build a Sales Page that Hits All the Right Notes

If your business does anything online at all, chances are good you’ve had to build a sales page for a product or service.

How much fun did you have?

The truth is, if you’re not creating sales pages on a regular basis, they’re not easy to put together.

Oh sure, if you’re using a landing page builder it’s not difficult to build your sales page physically.

But what should you say? And how should you say it?

Most importantly, how can you tell people that your product or service is amazing without coming off as slimy, pushy, or desperate?

Read article …How to Build a Sales Page that Hits All the Right Notes

Why Simple Websites Work Best

We know that simple website design works best. At least, we’ve been told that. But why?

What is it about simple designs that makes them timeless, functional, and beautiful?

When you’re creating your own website, part of the reason a simple design style is so appealing is that — frankly — it means less work for you. After all, pages that are unfussy, uncluttered and clear are just easier to put together.

Read article …Why Simple Websites Work Best