How to Define Your Target Market

One of the biggest stumbling blocks people encounter when they try to do their own marketing is that they don’t know where to start. Is that where you are right now?

The first step to marketing your business is knowing who you want to reach

It’s simple, really. Start by gaining a deep understanding of the people you want to reach — define your target market.

That information must come first. Before you write your tagline, choose your colors, or start to look at fonts, you must know who you’re aiming for.

Because if you don’t, your marketing will be scattered.

One piece may hit your target, but another will be way off.

And, more importantly, your ideal customer won’t know your business has a solution for them. Because your marketing won’t reach them.

Don’t spin your wheels — time is too precious!

Watch the video above and discover how to hone your ideal customer description. And read on to learn more about how to define your target market!

Is this a once-and-done deal?

Wouldn’t it be nice to think through your ideal customer avatar once and be done with it? But alas, that’s not the way it works.

In the early days, you may not have any real customers. If that’s your situation, you’ll need to make an educated guess about who will be most interested in what you plan to offer.

Get to know this “invisible customer” as well as you can. Then, stay curious.

In the future, as real, live customers show up and start interacting with your business, you can allow your perception of your ideal customer to grow and change.

And ideal customer description that’s based on actual customers will always be more accurate and helpful than one that’s based on a dream!

Reach your target market with beautiful branded images

The internet has become a visual medium. Images cut through the noise and communicate directly to your target market.

Not a designer? It’s OK. I’ve got you covered!

My free on-demand images workshop will show you how to create high-impact images that make your target market sit up and take notice. When you use these images on your website, in ads, on social media, and in your email marketing … your ideal customer will remember your brand!

Click below to register and you can start watching this presentation in the next few minutes. 🙂

Why Good Design Matters to Your Brand

This week marks the first in a series of ten video posts that will run on Big Brand System through August.

They feature the ten basic concepts in my Design 101 series. In this series, I’m adding short videos to explain the concepts visually. I’d love to hear what you think!

Do your marketing materials pass the three-second test?

You have just a few seconds to make an impression on your prospects.

The first impression is visual: your colors, fonts and overall style make the initial impact.

After you’ve attracted them with your visual brand, your prospects will move on and read your words.

That’s why it’s important to understand basic design concepts if you’re going to market your business yourself.

Whether you design your materials, or you supervise a designer’s work, a basic understanding of the elements of graphic design will help you build a brand that looks good and communicates clearly.

So I ask you again: do your marketing materials pass the three-second test? Tell me about it in the comments.

What’s Your Biggest Website Frustration Right Now?

When your small business has a solid, professional website, it feels like everything is right in the world.

You have a place to invite your prospects, and a way to build interest in all the products and services your business offers.

The bonus? Your website is available 24 hours a day, 7 days a week. It’s your always-on sales force, ready to move your visitors from prospects to customers.

Tell me your website challenges

What’s that you say? Your site isn’t living up to those lofty standards?

Here’s a secret: mine isn’t either. Every time I visit these pages I see things I want to change.

That’s the beauty of websites. They can always be tweaked and improved.

I’ll be working behind the scenes to make mine better in the months ahead. Because a website is never “perfect,” and it’s never really “done.”

Share your website challenges here

Today, I want to hear from you. What element of your website are you working on right now? What do you want to improve? Let me know in the comment section.

Are Your Website Visitors Lost? Send Your Navigation Menu to the Rescue

When your site visitors hit your home page for the first time, it takes a second or two for them to orient themselves.

It’s a little like walking out of a dark room on a bright summer day. Their eyes have to acclimate to what they see and take in the structures around them before they can move forward.

It turns out these first few seconds on your site are crucial. If your visitors can’t find what they’re looking for easily, they just click away and go to the next site on the long list the search engine gave them.

What can you do to keep them on your website? How can you make them feel welcome and comfortable from the moment they arrive?

Read article …Are Your Website Visitors Lost? Send Your Navigation Menu to the Rescue