Let’s just get this out of the way: I’m an unabashed early adopter. I update my hardware, upgrade my software, and buy the newest solution to my latest challenge at the drop of a hat.
But that doesn’t describe everyone. Some people prefer to wait and see before they invest. They want to:
- See the results people get from a product
- Read testimonials about the experiences of real students in a class
- Look at reviews to see what people say about a product after it’s been around a while
In other words, they’re cautious. There’s nothing wrong with that! If you’re in this group, you proceed carefully and make decisions in a deliberate fashion.
The early adopter group, on the other hand, wants to be among the first to try something new. They believe: