How to Turn Marketing Fear on Its Head

How to Turn Marketing Fear on Its Head

Meet Ed White.

Ed was born in 1930, and was the first American to walk in space. That’s him in the image above, on June 3, 1965.

Ed left the cramped quarters of the Gemini 4 mission capsule and floated on a tether for 23 glorious minutes while they flew over the Pacific Ocean. He went back inside, reluctantly, when they were over the Gulf of Mexico.

He didn’t want it to end.

How can a person go from performing what should be a terrifying act — one that seems impossible — to enjoying it so much he has to be cajoled into stopping?

Read article …How to Turn Marketing Fear on Its Head

First we see. Then we understand.

In the Beginning, There Is Design

I’ll warn you right now — I’m going to contradict myself in today’s post.

It’s all for a good cause.

Follow along, and you’ll understand something important about how to market your business, how to build a memorable brand, and where design fits into the process.

For Prospects, In the Beginning, There is Design

The first impression your marketing makes is visual.

Before a single word is read, before your headline can have an impact, before any content can be consumed — your reader sees your page.

Whether it’s in print or on the web, it’s perceived visually first.

This is the premise of Big Brand System: that strategic marketing, paired with polished design, will give your business an edge.

It’s how you stand out from the crowd. It’s how you get your prospects to see your business as the best solution. It’s how you build a big brand.

Read article …In the Beginning, There Is Design

What Kind of Ebook Should I Write?

Ebooks now make up 20% of all book sales. Some of us initially hesitated to read books on screens … and most of us got over that pretty quickly!

Ebooks are good for business. They can spread your ideas, build your email list, and grow your profits.

The barriers to entry are low: no more searching for a publisher or finding an agent required. Your upfront investment is mostly time.

How do you start writing an ebook?

The first decision you have to make is what kind of ebook to write.

Should it be:

  • A 100% free ebook you give away, no questions asked?
  • An ebook you give to people in exchange for signing up to your email list?
  • An ebook you write to make money from — either by selling it on your website, or on Amazon or the iBookstore?

Today’s post examines these three types of ebooks, and helps you decide which one will best meet your goals.

Read article …What Kind of Ebook Should I Write?

Build an email marketing program you're proud of

How to Build an Email Marketing Program You Can Be Proud Of

how to build an email listIf you don’t use email marketing already, building a program can feel a little like standing at the foot of Mt. Everest, contemplating a hike to the summit.

The obstacles seem insurmountable:

  • You don’t have a mailing list
  • You’re not sure how to build an email list
  • You don’t know how to use the email marketing software
  • You don’t know what to write about in your emails
  • You’re afraid you’ll send out the wrong email to the wrong group of people (it happens to the best of us)

But we all know:

A journey of a thousand miles begins with a single step. –Lao-tzu

Like everything worth achieving in this life, an email marketing program has to start somewhere.

And in order to build it, you have to be willing to start from scratch.

Read article …How to Build an Email Marketing Program You Can Be Proud Of

10 Favorite Ways to Beat the High Cost of Marketing

10 Favorite Ways to Beat the High Cost of Marketing

Marketing your business just isn’t what it used to be.

And that’s a good thing.

Because it used to be time-consuming, expensive, and exclusively for businesses who could afford to hire experts to do it for them.

Now, we have free and inexpensive tools that are readily available to help us get the word out about what we offer. As Ben Franklin once said:

“A penny saved is a penny earned.” –Ben Franklin

In today’s post, I’m sharing my ten favorite resources to help you save money as you market your business.

Discover free and inexpensive ways to market your online business — a penny saved is a penny earned!

Read article …10 Favorite Ways to Beat the High Cost of Marketing